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USA
Unternehmenskultur
17,244
Marketingmanagement
17,084
Corporate culture
16,666
Marketing management
16,495
Ethics
12,780
Ethik
12,263
Öffentlichkeitsarbeit
9,889
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9,362
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6,417
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5,827
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4,855
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4,479
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4,130
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3,923
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3,857
United States
3,476
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3,276
Communication media
3,240
Corporate social responsibility
3,216
Corporate Social Responsibility
3,199
Wirtschaftsethik
3,174
Economic ethics
2,939
Relationship marketing
2,317
Strategisches Management
2,303
Beziehungsmarketing
2,300
Kommunikation
2,206
Organizational change
2,201
Unternehmenserfolg
2,130
Führungsstil
2,116
Leadership style
2,085
Firm performance
2,067
Organisatorischer Wandel
2,028
Strategic management
1,955
Brand management
1,945
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1,945
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1,936
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1,933
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199
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research-article
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Bibliography included
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Konferenzschrift
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Ratgeber
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Guidebook
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Conference proceedings
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Sammlung
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Kotler, Philip
16
Kaiser, Harry M.
12
Zingales, Luigi
10
Stevenson, Betsey
9
Wolfers, Justin
9
Dyck, Alexander
8
Hawkins, Del I.
8
Kumar, V.
7
Perreault, William D.
7
Singhapakdi, Anusorn
7
Keller, Kevin Lane
6
McGee, Robert W.
6
Mothersbaugh, David L.
6
Newman, Bruce I.
6
Calder, Bobby J.
5
Ehrmann, Michael
5
Fratzscher, Marcel
5
Kitchen, Philip J.
5
Kruse, Douglas L.
5
Song, Michael
5
Valentine, Sean
5
Vitell, Scott J.
5
Anand Chopra, Felix
4
Armstrong, Gary
4
Beaver, William H.
4
Beck, Melanie-Kristin
4
Best, Roger J.
4
Boyd, Harper W.
4
Compaine, Benjamin M.
4
Coombs, W. Timothy
4
Dickson, Marcus W.
4
Djourelova, Milena
4
Goll, Irene
4
Gould, Eric D.
4
Gowen, Charles, III.
4
Gupta, Sunil
4
Hartley, Robert F.
4
Hayo, Bernd
4
Hendrix, Jerry A.
4
Holladay, Sherry J.
4
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American Marketing Association
15
IGI Global
11
National Bureau of Economic Research
6
American Management Association
4
USA / General Accounting Office
4
Universität Mannheim
4
Bertelsmann Stiftung
3
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
NetLibrary, Inc
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Advertising Federation of America / Bureau of Research and Education
2
Chartered Institute of Marketing
2
European Society for Opinion and Marketing Research
2
Harvard Graduate School of Business Administration
2
Information Resources Management Association
2
J. L. Kellogg Graduate School of Management
2
Verlag Dr. Kovač
2
Academy of Marketing
1
American Enterprise Institute for Public Policy Research
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
American Society of Newspaper Editors
1
Association for Manufacturing Excellence
1
Books on Demand GmbH <Norderstedt>
1
California Agricultural Experiment Station
1
Cercle des Economistes
1
Conference Board / Division of Management Research
1
Conference Board inc.
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Deutsches Aktieninstitut
1
Direktorenkonferenz der Landesmedienanstalten
1
Econometrisch Instituut <Rotterdam>
1
Edward Elgar Publishing
1
Entrepreneur Media
1
Foerder Institute for Economic Research <Tēl-Āvîv>
1
Gale Research Inc. <Detroit, Mich.>
1
Georgetown University / Ethics and Public Policy Center
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Heinz Nixdorf Stiftung
1
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Journal of business ethics : JOBE
136
Harvard business review : HBR
34
Working paper / National Bureau of Economic Research, Inc.
31
Journal of business research : JBR
27
Journal of marketing
23
Academy of Management journal : AMJ
22
Journal of communication management : an international journal
22
Harvard-Business-Manager : das Wissen der Besten
19
Business horizons
18
Industrial marketing management : the international journal for industrial and high-tech firms
18
Enron and world finance : a case study in ethics
16
Journal of advertising research
16
Management international review : mir ; journal of international business
15
European journal of marketing : EJM
13
Case studies and conversations
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
12
SAM advanced management journal : amj
12
SpringerLink / Bücher
12
The handbook of crisis communication
12
Global business and organizational excellence : a review of research & best practices
11
Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
10
Discussion paper / Centre for Economic Policy Research
10
Journal of business strategy
10
Journal of marketing communications
10
Journal of marketing management : MM
10
Journal of the Academy of Marketing Science
10
The journal of consumer marketing
10
Working papers / Harvard Business School, Division of Research
10
American journal of agricultural economics
9
California management review
9
Corporate communications : an international journal
9
Journal of marketing theory and practice
9
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
9
CESifo working papers
8
International journal of sport management and marketing : IJSMM
8
Journal of business and economic perspectives
8
Journal of sport management : the official journal of the North American Society of Sport Management
8
MSI reports : working paper series
8
Management communication quarterly : an international journal
8
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ECONIS (ZBW)
3,528
USB Cologne (EcoSocSci)
140
Other ZBW resources
62
EconStor
12
RePEc
10
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1
Responsibility in mass communication
Schramm, Wilbur Lang
-
1957
Persistent link: https://www.econbiz.de/10000673491
Saved in:
2
The practice of government public relations
Lee, Mordecai
(
ed.
);
Neeley, Grant
(
ed.
); …
-
2022
-
Second edition
-- 9 Digital branding for government public relations -- 10
Ethics
in government public relations and modern challenges for …
Persistent link: https://www.econbiz.de/10013176030
Saved in:
3
Stakeholder actions and their impact on the organizational cultures of two tobacco companies
Armenakis, Achilles
;
Wigand, Jeffrey
- In:
Business and society review : a quarterly forum on the …
115
(
2010
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10003988252
Saved in:
4
Communicating images of the environment : with case studies of the use of the mass media by overspill organisations
Gold, John R.
-
1974
Persistent link: https://www.econbiz.de/10000669702
Saved in:
5
Level of crisis responsibility and crisis response strategies of the media
An, Seon-kyoung
;
Gower, Karla K.
;
Cho, Seung Ho
- In:
Journal of communication management : an international …
15
(
2011
)
1
,
pp. 70-83
Persistent link: https://www.econbiz.de/10009007207
Saved in:
6
Mass media and massive failures : determining organizational efforts to defend field legitimacy following crises
Desai, Vinit M.
- In:
Academy of Management journal : AMJ
54
(
2011
)
2
,
pp. 263-278
Persistent link: https://www.econbiz.de/10009155825
Saved in:
7
Media, messages, and men : new perspectives in communication
Merrill, John Calhoun
;
Lowenstein, Ralph L.
-
1979
-
2. ed.
Persistent link: https://www.econbiz.de/10002300590
Saved in:
8
The bubble and the media
Dyck, Alexander
;
Zingales, Luigi
- In:
Corporate governance and capital flows in a global economy
,
(pp. 83-102)
.
2003
Persistent link: https://www.econbiz.de/10001989042
Saved in:
9
Successful media strategies for business : how Franklin Delano Roosevelt and John Curtin won journalists’ support
Coatney, Caryn
- In:
Review of business & finance case studies : RBFCS
3
(
2012
)
2
,
pp. 55-67
Persistent link: https://www.econbiz.de/10009655877
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10
Media freedom and accountability
Dennis, Everette E.
(
contributor
)
-
1989
Persistent link: https://www.econbiz.de/10004086604
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