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USA
Werbewirkung
7,896
Advertising effects
7,670
Konsumentenverhalten
4,096
Consumer behaviour
4,078
Werbung
3,952
Advertising
3,877
Online-Marketing
2,176
Internet marketing
2,165
Wirtschaftspsychologie
1,905
Economic psychology
1,658
Narrative Methode
1,627
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1,625
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1,318
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1,316
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1,264
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1,248
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1,175
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1,063
Psychology of advertising
1,054
Brand image
1,042
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915
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805
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799
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717
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687
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682
Social web
681
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579
Brand
578
Emotion
556
Marketingmanagement
546
Marketing management
542
Behavioral economics
452
Verhaltensökonomik
452
Celebrity endorsement
448
Celebrity-Werbung
448
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437
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English
903
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Kaiser, Harry M.
10
Mueller, Barbara
10
Diehl, Sandra
7
Bakir, Aysen
5
Carlson, Les
5
Cheong, Yunjae
5
Grossman, Michael
5
McQuarrie, Edward F.
5
Okazaki, Shintaro
5
Phillips, Barbara J.
5
Tucker, Catherine
5
Choi, Yung Kyun
4
Coffey, Amy Jo
4
Dubner, Stephen J.
4
Gao, Zhihong
4
Goldfarb, Avi
4
Hartmann, Wesley R.
4
Kim, Kihan
4
Levitt, Steven D.
4
Muehling, Darrel D.
4
Richards, Timothy J.
4
Terlutter, Ralf
4
Wada, Roy
4
Weinberger, Marc G.
4
Wilbur, Kenneth C.
4
Yoon, Hye Jin
4
Zheng, Yuqing
4
Allcott, Hunt
3
Avery, Rosemary J.
3
Bart, Yakov
3
Becerra, Enrique P.
3
Burton, Scot
3
Calder, Bobby J.
3
Fiore, Ann Marie
3
Gordon, Brett R.
3
Hopkins, Christopher D.
3
Huh, Jisu
3
Huhmann, Bruce A.
3
Jeong, Yongick
3
Jin, Ginger Zhe
3
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National Bureau of Economic Research
5
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
Universität Mannheim
2
Advertising Research Foundation
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Centre for Economic Policy Research
1
Chambre de commerce et d'industrie de Paris
1
IGI Global
1
J. L. Kellogg Graduate School of Management
1
OECD / Directorate for Science, Technology and Industry
1
Springer Fachmedien Wiesbaden
1
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Journal of advertising research
78
Journal of advertising : official publication of the American Academy of Advertising
58
Psychology & marketing
22
International journal of advertising : the quarterly review of marketing communications
21
Journal of marketing communications
14
Journal of promotion management : JPM
14
Working paper / National Bureau of Economic Research, Inc.
14
Journal of current issues and research in advertising : JCIRA
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Health marketing quarterly
9
Journal of business research : JBR
9
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
9
American journal of agricultural economics
8
Journal of marketing
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of fashion marketing and management
7
Advertising and violence : concepts and perspectives
6
International journal of pharmaceutical and healthcare marketing : IJPHM
6
Journal of international consumer marketing
6
Journal of marketing theory and practice
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
The journal of consumer marketing
6
Asia Pacific journal of marketing and logistics
5
Journal of consumer behaviour : an international research review
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
NBER working paper series
5
NICPRE / National Institute for Commodity Promotion Research and Evaluation
5
The journal of media economics
5
Advertising, promotion, and new media
4
European journal of marketing : EJM
4
Happiness, economics and politics : towards a multi-disciplinary approach
4
International journal of advertising : the review of marketing communications
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of sport management and marketing : IJSMM
4
JMM : the international journal on media management
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
Journal of electronic commerce research : JECR
4
Journal of promotion management : innovations in planning and applied research
4
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ECONIS (ZBW)
915
USB Cologne (EcoSocSci)
4
EconStor
1
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1
What makes a Super Bowl ad super? : five-act dramatic form affects consumer super bowl advertising ratings
Quesenberry, Keith A.
;
Coolsen, Michael K.
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 437-454
Persistent link: https://www.econbiz.de/10010510247
Saved in:
2
Evaluating the message strategy of U.S. Army advertising : with focus on information needs and motivational cues
Park, Sejin
;
Lee, Jinhee
;
Park, Jin Seong
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 303-319
Persistent link: https://www.econbiz.de/10011729557
Saved in:
3
How are children's attitudes toward ads and brands affected by gender-related content in advertising?
Bakir, Aysen
;
Palan, Kay M.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10003962669
Saved in:
4
Message strategies in direct-to-consumer pharmaceutical advertising : a content analysis using Taylor's six-segment message strategy wheel
Tsai, Wan-hsiu
;
Lancaster, Alyse R.
- In:
Health marketing quarterly
29
(
2012
)
3
,
pp. 239-255
Persistent link: https://www.econbiz.de/10009657673
Saved in:
5
Fast-food restaurant advertising on television and its influence on childhood obesity
Chou, Shin-yi
;
Rashad, Inas
;
Grossman, Michael
- In:
The journal of law & economics
51
(
2008
)
4
,
pp. 599-618
Persistent link: https://www.econbiz.de/10003808633
Saved in:
6
Essays in the economics of obesity
Rashad, Inas
-
2004
Persistent link: https://www.econbiz.de/10003383775
Saved in:
7
Fast-food restaurant advertising on television and its influence on childhood obesity
Chou, Shin-yi
;
Rashad, Inas
;
Grossman, Michael
-
2005
Persistent link: https://www.econbiz.de/10003262037
Saved in:
8
Direct-to-consumer advertising and online search
Chesnes, Matthew
;
Jin, Ginger Zhe
-
2016
Persistent link: https://www.econbiz.de/10011542112
Saved in:
9
Measures of online advertising effectiveness for market penetration : the case of orange juice consumers
House, Lisa A.
;
Jiang, Yuan
;
Salois, Matthew
- In:
Canadian journal of agricultural economics : CJAE
63
(
2015
)
4
,
pp. 435-448
Persistent link: https://www.econbiz.de/10011453802
Saved in:
10
Direct-to-consumer advertising and online search
Chesnes, Matthew
;
Jin, Ginger Zhe
-
2016
Persistent link: https://www.econbiz.de/10011561967
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