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A typology of joint ventures : Japanese strategies in the United States
Tyebjee, Tyzoon T. - In: California management review 31 (1988) 1, pp. 75-86
Persistent link: https://www.econbiz.de/10001081928
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Local or global image? The role of consumers' local-global identity in code-switched ad effectiveness among monolinguals
Lin, Ying-Ching; Wang, Kai-Yu - In: Journal of advertising : official publication of the … 45 (2016) 4, pp. 482-497
Persistent link: https://www.econbiz.de/10011633866
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Strategic responses to changes in public policy : the case of the pharmaceutical industry and drug substitution laws
Statman, Meir - In: Journal of public policy & marketing : JPP & M ; an … 3 (1984), pp. 99-112
Persistent link: https://www.econbiz.de/10001103730
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Negotiating venture capital financing
Tyebjee, Tyzoon T. - In: California management review 29 (1986) 1, pp. 45-59
Persistent link: https://www.econbiz.de/10001025501
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The entrepreneur's search for capital
Bruno, Albert V. - In: Journal of business venturing 1 (1985) 1, pp. 61-74
Persistent link: https://www.econbiz.de/10001011603
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Is 1/10 > 10/100? : the effect of denominator salience on perceptions of of base rates of health risk
Raghubir, Priya - In: International journal of research in marketing : IJRM ; … 25 (2008) 4, pp. 327-334
Persistent link: https://www.econbiz.de/10003793615
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The denomination effect
Raghubir, Priya; Srivastava, Joydeep - In: Journal of consumer research : JCR ; an … 36 (2009/10) 4, pp. 701-713
Persistent link: https://www.econbiz.de/10003919330
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The long and short of it : why are stocks with shorter runs preferred?
Raghubir, Priya; Das, Sanjiv R. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 6, pp. 964-982
Persistent link: https://www.econbiz.de/10003962679