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Marketing : an environmental approach
Kerr, John R.; Littlefield, James E. - 1974
Persistent link: https://www.econbiz.de/10000683645
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The Gort Cloud : the invisible force powering today's most visible green brands
Seireeni, Richard - 2008 - 1. print.
Marketing magic : Dr. Bronner's magic soap -- The consummate pitchman : earth friendly moving -- Unfuckers united : the … -- Driving fast in the green lane : Tesla motors, CalCars.org, hymotion, and Southern California Edison -- Marketing your green …
Persistent link: https://www.econbiz.de/10003769625
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Quasi-experimental methods in environmental economics : opportunities and challenges
Deschênes, Olivier; Meng, Kyle C. - 2018
This paper examines the application of quasi-experimental methods in environmental economics. We begin with two observations: i) standard quasi-experimental methods, first applied in other microeconomic fields, typically assume unit-level treatments that do not spill over across units; (ii)...
Persistent link: https://www.econbiz.de/10011906389
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Quasi-experimental methods in environmental ecnomics : opportunities and challenges
Deschênes, Olivier; Meng, Kyle C. - 2018
Persistent link: https://www.econbiz.de/10011928427
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Marketing novel fruit products : evidence for diverging marketing effects across different products and different countries
Riet, Jonathan van 't; Onwezen, Marleen C.; Bartels, Jos; … - In: Journal of food products marketing 22 (2016) 3, pp. 332-349
Persistent link: https://www.econbiz.de/10011561227
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The cult of convenience : marketing and food in postwar America
Weber, Margaret - In: Enterprise & society : the international journal of … 22 (2021) 3, pp. 605-634
Persistent link: https://www.econbiz.de/10012618292
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The study of marketing mix within higher schools
Pugach, Valentin Nikolaevich - In: Journal of advanced research in law and economics : JARLE 6 (2015) 1/11, pp. 161-168
Persistent link: https://www.econbiz.de/10011721251
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The cultural paradigm in marketing
Mazurek-Łopacińska, Krystyna - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 15 (2016) 3, pp. 55-66
Persistent link: https://www.econbiz.de/10011647866
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Creation of the image and brand of the enterprise on the basis of marketing as a philosophy of management
Raiko, Diana; Cherepanova, Viktoriia - In: Baltic Journal of Economic Studies 5 (2019) 2, pp. 191-205
Persistent link: https://www.econbiz.de/10012201008
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Barriers to advancing the science and practice of marketing
Baron, Andrew Scott; Zaltman, Gerald; Olson, Jerry C. - In: Journal of marketing management : MM 33 (2017) 11/12, pp. 893-908
Persistent link: https://www.econbiz.de/10011753466