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Purchasing for someone else in a B-to-B context : joint effects of choice overload and accountability

Schaffrath, Kathrin; Wentzel, Daniel; Erkin, Aras - In: Journal of business-to-business marketing 25 (2018) 1, pp. 11-29

Persistent link: https://www.econbiz.de/10011847813

A organizational buying center as a framework for emergent topics in business-to-business marketing

Chandler, Jennifer D.; Johnston, Wesley J. - In: Business-to-business marketing management : strategies, …, (pp. 41-87). 2012

Persistent link: https://www.econbiz.de/10009532795

Limited attention and individuals' investment decisions : experimental evidence

Church, Bryan K.; Ely, Kirsten - In: Advances in accounting behavioral research 10 (2007), pp. 55-75

Persistent link: https://www.econbiz.de/10003525320

Measuring changes in preferences and perception due to the entry of a new brand with choice data

Hildebrandt, Lutz (contributor); Kalweit, Lea (contributor) - 2008

Context effects can have a major influence on brand choice behavior after the introduction of a new product. Based on behavioral literature, several hypotheses about the effects of a new brand on perception, preferences and choice behavior can be derived, but studies with real choice data are...