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6,349
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6,332
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6,112
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6,027
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5,844
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5,795
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Audretsch, David B.
48
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42
Acs, Zoltán J.
30
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27
Lusk, Jayson L.
27
Galasso, Alberto
26
Link, Albert N.
24
Schankerman, Mark
23
Lerner, Joshua
22
Aghion, Philippe
21
Kerr, William R.
20
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19
Moser, Petra
19
Schuh, Scott
19
Stavins, Joanna
19
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18
Lichtenberg, Frank R.
18
Einav, Liran
17
McFadden, Daniel
17
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16
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16
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16
Winter, Joachim
16
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15
Agarwal, Sumit
15
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15
Heiss, Florian
15
Lusardi, Annamaria
15
Popp, David
15
Sokoloff, Kenneth L.
15
Kaiser, Harry M.
14
Klenow, Peter J.
14
Price, Michael Keith
14
Samek, Anya Savikhin
14
Scherer, Frederic M.
14
Woessmann, Ludger
14
Allcott, Hunt
13
Finkelstein, Amy
13
Han, Heesup
13
Jang, Soocheong
13
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OECD
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Edward Elgar Publishing
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Suntory-Toyota International Centre for Economics and Related Disciplines
5
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4
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American Enterprise Institute for Public Policy Research
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Books on Demand GmbH <Norderstedt>
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Springer Fachmedien Wiesbaden
3
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Working paper / National Bureau of Economic Research, Inc.
568
NBER working paper series
164
Journal of consumer research : JCR ; an interdisciplinary bimonthly
152
Journal of business research : JBR
93
Research policy : policy, management and economic studies of science, technology and innovation
89
The American economic review
86
Discussion paper / Centre for Economic Policy Research
74
Discussion paper series / IZA
71
Journal of retailing and consumer services
71
The review of economics and statistics
71
American journal of agricultural economics
68
Psychology & marketing
64
Journal of fashion marketing and management
59
International journal of hospitality management
57
Technological forecasting & social change : an international journal
55
American economic journal : a journal of the American Economic Association
48
CESifo working papers
46
The quarterly journal of economics
44
Management science : journal of the Institute for Operations Research and the Management Sciences
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Journal of consumer affairs : official publication of the American Council on Consumer Interests
40
The journal of consumer marketing
40
Discussion paper
39
The review of financial studies
39
Working paper
39
International journal of consumer studies
37
Journal of economic behavior & organization : JEBO
37
Economic inquiry : journal of the Western Economic Association International
36
Journal of marketing theory and practice
36
Journal of international consumer marketing
35
NBER Working Paper
35
The journal of product innovation management : an international publication of the Product Development & Management Association
35
Journal of advertising research
34
Sport marketing quarterly : preferred journal of the Sport Marketing Association
34
The journal of brand management : an international journal
33
Working papers / Harvard Business School, Division of Research
33
Applied economics
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Economics of innovation and new technology
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Journal of political economy
31
Economics letters
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ECONIS (ZBW)
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EconStor
141
USB Cologne (EcoSocSci)
130
Other ZBW resources
69
RePEc
19
OLC EcoSci
15
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1
Implicit and explicit preferences for brand name sounds
Pogacar, Ruth
;
Kouril, Michal
;
Carpenter, Thomas P.
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 241-259
Persistent link: https://www.econbiz.de/10011876282
Saved in:
2
Using demographic variables to determine target segments in binary logit models
Ganbaatar, Tsend-Ayush
- In:
Advances in applied economic research : proceedings of …
,
(pp. 193-224)
.
2017
Persistent link: https://www.econbiz.de/10011744024
Saved in:
3
Branding : perceptual effects on consumer evaluations
Field, J. Robert
;
Bergiel, Blaise
;
Giesen, J. Martin
; …
- In:
Competitiveness review : an international business …
22
(
2012
)
3
,
pp. 251-260
Persistent link: https://www.econbiz.de/10009570847
Saved in:
4
Does exposure to dogs (cows) increase the preference for Puma (the color white)? : not always
Gill, Tripat
;
El Gamal, Monica
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 125-126
Persistent link: https://www.econbiz.de/10010370690
Saved in:
5
Increasing purchasing intention of eco-efficient products : the role of the advertising communication strategy and the branding strategy
Lopes, Evandro Luiz
;
Veiga, Ricardo Teixeira
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 550-566
Persistent link: https://www.econbiz.de/10012060165
Saved in:
6
First-class in-flight services and advertising effectiveness : antecedents of customer-centric innovativeness and brand loyalty in the United States (US) airline industry
Kim, Seontaik
;
Kim, Insin
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
33
(
2016
)
1/3
,
pp. 118-140
Persistent link: https://www.econbiz.de/10011484678
Saved in:
7
Keeping it real or bridging the gap? : brand positioning of U.S. sport teams in Germany and China
Behrens, Anton
;
Yang, Yanxiang
;
Uhrich, Sebastian
- In:
Journal of sport management : the official journal of …
36
(
2022
)
2
,
pp. 105-117
Persistent link: https://www.econbiz.de/10013426048
Saved in:
8
Overcoming resistance to product rebranding
Collange, Véronique
;
Bonache, Adrien
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 621-532
Persistent link: https://www.econbiz.de/10011481875
Saved in:
9
Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131939
Saved in:
10
Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2000
-
2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
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