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USA
Consumer behaviour
83,564
Konsumentenverhalten
81,114
Relationship marketing
26,361
Beziehungsmarketing
25,686
Marketingmanagement
17,141
Marketing management
16,550
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12,993
Theory
12,821
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9,072
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9,019
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8,370
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8,157
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7,373
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7,339
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7,214
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7,210
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7,008
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6,726
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6,664
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6,454
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6,451
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6,390
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6,316
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6,300
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5,828
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5,036
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4,916
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4,896
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4,854
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4,846
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4,791
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4,751
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4,743
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4,076
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4,032
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3,613
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Kaiser, Harry M.
21
Lusk, Jayson L.
20
Stavins, Joanna
20
Schuh, Scott
18
Jang, Soocheong
17
Kotler, Philip
17
McFadden, Daniel
17
Smith, Alan D.
17
Winter, Joachim
16
Agarwal, Sumit
15
Einav, Liran
15
Heiss, Florian
15
Kumar, V.
15
Han, Heesup
14
Nayga, Rodolfo M.
12
Tonsor, Glynn T.
12
Goldsmith, Ronald E.
11
Grewal, Dhruv
11
Handel, Benjamin R.
11
Mattila, Anna S.
11
Allcott, Hunt
10
Blankson, Charles
10
Bronnenberg, Bart J.
10
Cawley, John H.
10
Chomsisengphet, Souphala
10
Dong, Diansheng
10
Kaplan, Greg
10
Kolstad, Jonathan
10
Lusardi, Annamaria
10
Roe, Brian
10
Rudanko, Leena
10
Baghestani, Hamid
9
Bruwer, Johan
9
Dubé, Jean-Pierre
9
Lennon, Sharron J.
9
Nevo, Aviv
9
Richards, Timothy J.
9
Sommer, Martin
9
Souleles, Nicholas S.
9
Viswanathan, Madhu
9
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National Bureau of Economic Research
58
American Marketing Association
18
IGI Global
6
USA / General Accounting Office
6
American Management Association
4
Friedrich-Schiller-Universität Jena
4
NetLibrary, Inc
4
USA / Bureau of Foreign and Domestic Commerce
4
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
American Home Economics Association
2
Chartered Institute of Marketing
2
European Society for Opinion and Marketing Research
2
Federal Reserve Bank of New York
2
Gottfried Wilhelm Leibniz Universität Hannover
2
INSEAD
2
Information Resources Management Association
2
USA / Economic Research Service
2
Academy of Marketing
1
American Council on Consumer Interests
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
American Management Asssociations
1
Arthur D. Little International Inc. <Wiesbaden>
1
Books on Demand GmbH <Norderstedt>
1
Boston College / Department of Economics
1
Brookings Institution
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
Business Information Centre <Toronto>
1
California Agricultural Experiment Station
1
Centre of Policy Studies
1
Chambre de commerce et d'industrie de Paris
1
Columbia University / Bureau of Applied Social Research
1
Confederation of Britisch Industry
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference on Research in Income and Wealth
1
Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
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Working paper / National Bureau of Economic Research, Inc.
259
Journal of consumer research : JCR ; an interdisciplinary bimonthly
148
Journal of business research : JBR
96
Journal of retailing and consumer services
81
International journal of hospitality management
73
Psychology & marketing
72
Journal of fashion marketing and management
59
NBER working paper series
56
American journal of agricultural economics
49
Journal of marketing
48
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
Journal of marketing theory and practice
44
The journal of consumer marketing
43
Journal of consumer affairs : official publication of the American Council on Consumer Interests
41
Journal of the Academy of Marketing Science
39
The American economic review
39
International journal of consumer studies
38
Journal of advertising research
35
Journal of international consumer marketing
35
Sport marketing quarterly : preferred journal of the Sport Marketing Association
34
Industrial marketing management : the international journal for industrial and high-tech firms
32
International journal of retail & distribution management
32
Journal of consumer behaviour : an international research review
32
The journal of services marketing
32
Services marketing quarterly
31
American economic journal : a journal of the American Economic Association
30
International journal of sport management and marketing : IJSMM
30
Journal of sport management : the official journal of the North American Society of Sport Management
27
Discussion paper / Centre for Economic Policy Research
26
European journal of marketing : EJM
26
Journal of business ethics : JOBE
26
Journal of travel and tourism marketing
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
24
Journal of marketing management : MM
24
Journal of food products marketing
23
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
23
The review of economics and statistics
23
Applied economics
22
Journal of advertising : official publication of the American Academy of Advertising
22
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ECONIS (ZBW)
6,522
USB Cologne (EcoSocSci)
69
EconStor
66
Other ZBW resources
62
OLC EcoSci
13
RePEc
7
USB Cologne (business full texts)
1
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1
Marketing and customer behaviour
Jenkins, John R. G.
-
1972
Persistent link: https://www.econbiz.de/10000666881
Saved in:
2
The value of a "free" customer
Gupta, Sunil
(
contributor
);
Mela, Carl F.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003436731
Saved in:
3
The value of a "free" customer
Gupta, Sunil
;
Mela, Carl F.
;
Vidal-Sanz, José M.
-
2009
Persistent link: https://www.econbiz.de/10003972545
Saved in:
4
Market-driven management : how to define, develop, and deliver customer value
Webster, Frederick E.
-
2002
-
2. Aufl.
Persistent link: https://www.econbiz.de/10001684832
Saved in:
5
Product customization and customer service costs : an empirical analysis
Kumar, Anuj
;
Telang, Rahul
- In:
Manufacturing & service operations management : M & SOM
13
(
2011
)
3
,
pp. 347-360
Persistent link: https://www.econbiz.de/10009259970
Saved in:
6
Understanding the value of customer data
Green, Andy
- In:
Journal of direct, data and digital marketing practice …
13
(
2011/12
)
3
,
pp. 221-233
Persistent link: https://www.econbiz.de/10009490036
Saved in:
7
Customer perceptions of value : case of retail banking
Ivanauskienė, Neringa
;
Auruškevičienė, Viltė
; …
- In:
Organizations and markets in emerging economies
3
(
2012
)
1
,
pp. 75-88
Persistent link: https://www.econbiz.de/10009753429
Saved in:
8
Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link
Floh, Arne
;
Zauner, Alexander
;
Koller, Monika
;
Rusch, Thomas
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 974-982
Persistent link: https://www.econbiz.de/10010364065
Saved in:
9
The power of customer referrals
Leone, Robert P.
;
Christodoulopoulou, Angeliki
- In:
Handbook of research on customer equity in marketing
,
(pp. 199-223)
.
2015
Persistent link: https://www.econbiz.de/10010483486
Saved in:
10
Customer capital
Gourio, François
;
Rudanko, Leena
- In:
The review of economic studies
81
(
2014
)
3
,
pp. 1102-1136
Persistent link: https://www.econbiz.de/10010485957
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