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USA
Marketing
31,432
Branchenentwicklung
7,596
Sector development
7,081
Deutschland
4,300
Marketingmanagement
3,579
Germany
3,564
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973
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948
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908
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864
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857
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833
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833
Marketingtheorie
826
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819
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801
Markenführung
792
Advertising
735
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728
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726
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Kotler, Philip
19
Rossi-Hansberg, Esteban
11
Caliendo, Lorenzo
10
Parro, Fernando
10
Zingales, Luigi
10
Outlaw, Joe L.
8
Sivadasan, Jagadeesh
8
Hartley, Robert F.
7
Knapek, George M.
6
Lakdawalla, Darius
6
Layton, Roger A.
6
Malshe, Avinash
6
Monarch, Ryan
6
Park, Jooyoun
6
Perreault, William D.
6
Richardson, James W.
6
Sarte, Pierre-Daniel
6
Silk, Alvin J.
6
Stulz, René M.
6
Dyck, Alexander
5
Fahlenbrach, Rüdiger
5
Fisman, Raymond
5
Goldschlag, Nathan
5
Kaplan, Steven N.
5
Keller, Kevin Lane
5
Love, Inessa
5
Lovelock, Christopher H.
5
McCarthy, Edmund Jerome
5
Myers, Amanda
5
Sheth, Jagdish N.
5
Singhapakdi, Anusorn
5
Stiroh, Kevin J.
5
Zaltman, Gerald
5
Armstrong, Gary
4
Bachmann, Ruediger
4
Baker, Michael John
4
Berndt, Ernst R.
4
Boone, Louis E.
4
Calantone, Roger J.
4
Christopoulou, Rebekka
4
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American Marketing Association
16
National Bureau of Economic Research
16
American Management Association
5
USA / Economic Research Service
5
NetLibrary, Inc
4
USA / Department of Agriculture
4
Eurohandelsinstitut
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
USA / Congress / Senate / Committee on Commerce, Science, and Transportation
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Asaba Group <Natick, Mass.>
2
Chartered Institute of Marketing
2
Edward Elgar Publishing
2
IGI Global
2
Investment Company Institute
2
J. L. Kellogg Graduate School of Management
2
National Association for Business Economics
2
Rand Corporation
2
Scuola superiore Sant'Anna di studi universitari e di perfezionamento / Laboratory of Economics and Management
2
USA / Congress / House of Representatives / Committee on Agriculture
2
USA / Congress / Senate / Committee on Commerce, Science, and Transportation / Subcommittee on Consumer Affairs, Foreign Commerce, and Tourism
2
USA / Congress / Senate / Committee on Energy and Natural Resources
2
USA / Minority Business Development Agency
2
Academy for Health Services Marketing <Chicago, Ill.>
1
Agricultural Outlook Forum <1997, Washington, DC>
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
American Society for Public Administration
1
Apress L.P.
1
Ariston
1
Arroyo Center <Santa Monica, Calif.>
1
Asian Development Bank / Economic and Research Department
1
Brookings Institution
1
CRC Press <Boca Raton, Fla.>
1
California Agricultural Experiment Station
1
Communication Advertising and Marketing Education Foundation Ltd.
1
Conference on Marketing, Corporate Social Initiatives, and the Bottom Line <2001, Chapel Hill, NC>
1
Cornell University / Department of Agricultural, Resource and Managerial Economics
1
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Working paper / National Bureau of Economic Research, Inc.
50
European Journal of Marketing
21
Journal of macromarketing : examining the interactions among markets, marketing, and society
17
Journal of marketing management : MM
17
NBER working paper series
16
Journal of business research : JBR
14
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
14
Political marketing in the United States
13
Discussion paper / Centre for Economic Policy Research
11
Journal of marketing education : JME
11
International Journal of Bank Marketing
10
Journal of marketing
10
American journal of agricultural economics
8
Does marketing need reform? : fresh perspectives on the future
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of business ethics : JOBE
8
Journal of business-to-business marketing
8
Journal of historical research in marketing
8
Journal of the Academy of Marketing Science
8
Series / American Marketing Association
8
Working paper
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of Consumer Marketing
7
Marketing intelligence & planning
7
SpringerLink / Bücher
7
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
Business horizons
6
Industrial and corporate change
6
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
The journal of structured finance
6
The review of financial studies
6
AMA educators' proceedings
5
Agriculture information bulletin : AIB
5
Applied economics
5
Australasian marketing journal
5
Enterprise & society : the international journal of business history
5
European journal of marketing : EJM
5
Europäische Hochschulschriften / 5
5
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ECONIS (ZBW)
1,793
USB Cologne (EcoSocSci)
127
Other ZBW resources
64
EconStor
17
RePEc
4
BASE
3
OLC EcoSci
1
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1
Why can't we make money in aviation?
Pilarski, Adam M.
-
2007
Persistent link: https://www.econbiz.de/10003431757
Saved in:
2
The sporting goods industry : history, practices and products
Lipsey, Richard A.
-
2006
medicine and product liability; sports
marketing
, including licensing, endorsement and sponsorship; the use of traditional …
Persistent link: https://www.econbiz.de/10003316460
Saved in:
3
Between craft and class : skilled workers and factory politics in the United States and Britain, 1890 - 1922
Haydu, Jeffrey
-
1988
Persistent link: https://www.econbiz.de/10000749349
Saved in:
4
Strategic management and business policy
Jauch, Lawrence R.
;
Glueck, William F.
-
1988
-
3. ed.
Persistent link: https://www.econbiz.de/10000752635
Saved in:
5
Macroenvironmental analysis for strategic management
Fahey, Liam
-
1986
Persistent link: https://www.econbiz.de/10000726898
Saved in:
6
Global banking strategy : financial markets and industrial decay
Carmoy, Hervé de
-
1990
-
1. publ.
Persistent link: https://www.econbiz.de/10000805492
Saved in:
7
Policy making and executive action. Cases on business policy
MacNichols, Thomas Joseph
-
1972
-
4. ed
Persistent link: https://www.econbiz.de/10000556667
Saved in:
8
Unternehmenspolitik
in der Stahlindustrie : ein Vergleich zwischen den Vereinigten Staaten von Amerika, Japan und der Bundesrepublik Deutschland
Schafmeister, Heinrich
-
1993
Persistent link: https://www.econbiz.de/10000340723
Saved in:
9
The rise of the corporate commonwealth : US business and public policy in the 20. century
Galambos, Louis
-
1988
Persistent link: https://www.econbiz.de/10000125674
Saved in:
10
Business economics : the journal of the National Association for Business Economists
National Association for Business Economics
-
1965-: London : Palgrave Macmillan
;
Cleveland, Ohio : Assoc.
;
…
-
1.1965/66 -
Persistent link: https://www.econbiz.de/10000370122
Saved in:
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