Narrow search
Showing 1 - 10 of 1,092
Cover Image
Increasing purchasing intention of eco-efficient products : the role of the advertising communication strategy and the branding strategy
Lopes, Evandro Luiz; Veiga, Ricardo Teixeira - In: The journal of brand management : an international journal 26 (2019) 5, pp. 550-566
Persistent link: https://www.econbiz.de/10012060165
Cover Image
Twenty-one years of the Journal of Brand Management : a commemorative review
Powell, Shaun M. - In: The journal of brand management : an international journal 21 (2014) 9, pp. 689-701
Persistent link: https://www.econbiz.de/10010514150
Cover Image
Becoming an institutional brand : a long-term strategy for luxury goods
Braun, Marcel W. - 1997
Persistent link: https://www.econbiz.de/10000622884
Cover Image
Categorising brands : evolutionary processes underpinned by the two key dimensions
De Chernatony, Leslie - 1992
Persistent link: https://www.econbiz.de/10000134691
Cover Image
Trademarks and brand management : selected annotations
Hill, Conrad R. (contributor) - 1976
Persistent link: https://www.econbiz.de/10000673130
Cover Image
Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie; McDonald, Malcolm - 2000 - 2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
Cover Image
Private labels, brands, and competition policy : the changing landscape of retail competition
Ezrachi, Ariel (ed.); Bernitz, Ulf (ed.) - 2009 - 1. publ.
Persistent link: https://www.econbiz.de/10003763769
Cover Image
Feedback Stackelberg equilibrium strategies when the private label competes with the national brand
Amrouche, Nawel; Martín Herrán, Guiomar; Zaccour, Georges - 2008
Persistent link: https://www.econbiz.de/10003786967
Cover Image
Beating low cost competition : how premium brands can respond to cut-price rivals beating the competition
Ryans, Adrian B. - 2008
Persistent link: https://www.econbiz.de/10003788693