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Help me help you! : employing the marketing mix to alleviate experiences of donor sacrifice
Bradford, Tonya Williams; Boyd, Naja Williams - In: Journal of marketing 84 (2020) 3, pp. 68-85
Persistent link: https://www.econbiz.de/10012214910
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Slouching toward utopia : when marketing is society
Sherry, John F. - In: Marketing and the common good : essays from Notre Dame …, (pp. 43-60). 2014
Persistent link: https://www.econbiz.de/10009774189
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Explorations in consumer culture theory : [selected papers and poetry presented at the Consumer Culture Theory Conference held at the York University in Toronto, Ontario in 2007]
Sherry, John F. (contributor); Fischer, Eileen (contributor) - 2009 - 1. publ.
Persistent link: https://www.econbiz.de/10003716315
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Allomother as image and essence : animating the American girl brand
Sherry, John F.; Borghini, Stefania; McGrath, Mary Ann; … - In: Explorations in consumer culture theory : [selected …, (pp. 137-149). 2009
Persistent link: https://www.econbiz.de/10003787520
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American girl and the brand gestalt : closing the loop on sociocultural branding research
Diamond, Nina; Sherry, John F.; Muñiz, Albert M.; … - In: Journal of marketing 73 (2009) 3, pp. 118-134
Persistent link: https://www.econbiz.de/10003838598
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What in the world is going on? : some trends in international advertising issues
Sherry, John F. - In: Journal of global marketing 1 (1987) 1, pp. 165-186
Persistent link: https://www.econbiz.de/10001090654