Narrow search
Showing 1 - 6 of 6
Cover Image
Effective co-branding between two firms : a game theory perspective
Yan, Qiang - In: Delivering value in turbulent times : AMA Summer …, (pp. 355-362). 2012
Persistent link: https://www.econbiz.de/10010191485
Cover Image
Advancing frontiers and the economic take-off in China and the United States : an institutional analysis
Yan, Qiang - In: The Chinese economy 46 (2013) 5, pp. 69-85
Persistent link: https://www.econbiz.de/10010355526
Cover Image
Motivators and enablers of SCOURing : a study of online piracy in the US and UK
Shanahan, Kevin J.; Hyman, Michael R. - In: Journal of business research : JBR 63 (2010) 9/10, pp. 1095-1102
Persistent link: https://www.econbiz.de/10008652764
Cover Image
Using a model's apparent ethnicity to influence viewer responses to print ads : a social identity theory perspective
Sierra, Jeremy J.; Hyman, Michael R.; Torres, Ivonne M. - In: Journal of current issues and research in advertising : … 31 (2009) 2, pp. 41-66
Persistent link: https://www.econbiz.de/10003929290
Cover Image
Anthropomorphic responses to new-to-market logos
Payne, Collin R.; Hyman, Michael R.; Niculescu, Mihai; … - In: Journal of marketing management : MM 29 (2013) 1/2, pp. 122-140
Persistent link: https://www.econbiz.de/10009733430
Cover Image
"Fear of missing out" : antecedents and influence on purchase likelihood
Good, Megan C.; Hyman, Michael R. - In: Journal of marketing theory and practice : JMTP 28 (2020) 3, pp. 330-341
Persistent link: https://www.econbiz.de/10012483471