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Gift purchases as catalysts for strengthening customer-brand relationships
Eggert, Andreas; Steinhoff, Lena; Witte, Carina - In: Journal of marketing 83 (2019) 5, pp. 115-132
Persistent link: https://www.econbiz.de/10012176166
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Relationships between providers and users of market research : the role of personal trust
Moorman, Christine; Deshpandé, Rohit; Zaltman, Gerald - 1993
Persistent link: https://www.econbiz.de/10000867282
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Marketing and customer behaviour
Jenkins, John R. G. - 1972
Persistent link: https://www.econbiz.de/10000666881
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Structural bonding in customer-supplier relationship : the case of prosumer versus consumer
Bliemel, Friedhelm; Eggert, Andreas - 1997
Persistent link: https://www.econbiz.de/10000676821
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Experience-based aspects of shopping attitudes : the roles of norms and loyalty
Meyer, Tracy - In: Journal of retailing and consumer services 15 (2008) 4, pp. 324-333
Persistent link: https://www.econbiz.de/10003729874
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Consumer shopping value, satisfaction and loyalty in discount retailing
Carpenter, Jason M. - In: Journal of retailing and consumer services 15 (2008) 5, pp. 358-363
Persistent link: https://www.econbiz.de/10003742276
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Managing the acceptance of technology-mediated remote services : enhancing customer's collaboration and technology perceptions
Wünderlich, Nancy V. - In: Technologie und Dienstleistung : Innovationen in …, (pp. 39-45). 2008
Persistent link: https://www.econbiz.de/10003762704
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A switching costs explanation of tying and warranties
Iacobucci, Edward M. - In: The journal of legal studies 37 (2008) 2/1, pp. 431-458
Persistent link: https://www.econbiz.de/10003769337
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Online consumers' switching behavior : a buyer-seller relationship perspective
Li, Dahui; Browne, Glenn J.; Wetherbe, James C. - In: Contemporary research in e-branding, (pp. 216-227). 2009
Persistent link: https://www.econbiz.de/10003778217