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Understanding the memory effects in pulsing advertising
Aravindakshan, Ashwin; Naik, Prasad A. - In: Operations research 63 (2015) 1, pp. 35-47
Persistent link: https://www.econbiz.de/10010519515
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Empirical price modeling for sponsored search
Ganchev, Kuzman; Kulesza, Alex; Tan, Jinsong; Gabbard, Ryan - In: Internet and network economics : third international …, (pp. 541-548). 2007
Persistent link: https://www.econbiz.de/10003651052
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Do consumers benefit from concentration in the New Economy? : a review of Google's mergers, acquisitions, and arrangements
Beschorner, Patrick Frank Ernst (contributor) - 2008
Within the last three years, Google has acquired YouTube and DoubleClick and has attempted to control part of Yahoo!'s search advertising business. Two of the deals have not raised antitrust concerns by competition authorities. I review these deals with a focus on consumer welfare. Consumers are...
Persistent link: https://www.econbiz.de/10003793997
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An equilibrium search model for buyers and sellers and an empirical application for the real estate market
Carrillo, Paul E. - 2006
Persistent link: https://www.econbiz.de/10003904192
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Estimating advertisers' values for paid search clickthroughs
Laffey, D.; Hunka, C.; Sharp, J. A.; Zeng, Z. - In: Journal of the Operational Research Society : OR 60 (2009) 3, pp. 411-418
Persistent link: https://www.econbiz.de/10003856896
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Optimizing your digital business model
Weill, Peter; Woerner, Stephanie L. - In: MIT sloan management review 54 (2012/13) 3, pp. 71-78
Persistent link: https://www.econbiz.de/10009745368
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Multiple factor hierarchical clustering algorithm for large scale web page and search engine clickstream data
Kou, Gang; Lou, Chunwei - 2012
Persistent link: https://www.econbiz.de/10009625152
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Tags, transaction types and communication in online anonymous markets
Preda, Alex - In: Socio-economic review 11 (2013) 1, pp. 31-56
Persistent link: https://www.econbiz.de/10009710026
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Offline and online search in used duarable markets
Singh, Sonika; Ratchford, Brian Thomas; Prasad, Ashutosh - In: Journal of retailing 90 (2014) 3, pp. 301-320
Persistent link: https://www.econbiz.de/10010408227
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Online optimization : probabilistic analysis and algorithm engineering
Hiller, Benjamin - In: Operations research proceedings 2010 : selected papers …, (pp. 647-652). 2011
Persistent link: https://www.econbiz.de/10009298118