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Is brand love materialistic?
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Consumer behaviour
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Brand management
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Marketing
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technology acceptance
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Brands : interdisciplinary perspectives
1
Consumer brand relationships : meaning, measuring, managing
1
Journal of business research : JBR
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Journal of marketing
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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ECONIS (ZBW)
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The personality of brand lovers
Rauschnabel, Philipp A.
;
Ahuvia, Aaron
;
Ivens, Björn Sven
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 108-122)
.
2015
Persistent link: https://www.econbiz.de/10011279721
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2
Limits of the McDonaldization thesis : eBayization and ascendant trends in post-industrial consumer culture
Ahuvia, Aaron
;
Izberg-Bilgin, Elif
- In:
Brands : interdisciplinary perspectives
,
(pp. 268-296)
.
2015
Persistent link: https://www.econbiz.de/10010478957
Saved in:
3
Brand love
Batra, Rajeev
;
Ahuvia, Aaron
;
Bagozzi, Richard P.
- In:
Journal of marketing
76
(
2012
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009737494
Saved in:
4
Elements of strategic social media marketing : a holistic framework
Felix, Reto
;
Rauschnabel, Philipp A.
;
Hinsch, Chris
- In:
Journal of business research : JBR
70
(
2017
),
pp. 118-126
Persistent link: https://www.econbiz.de/10011620382
Saved in:
5
Cigarette smoking and perceived risk : a multidimensional investigation
Rindfleisch, Aric
;
Crockett, David X.
- In:
Journal of public policy & marketing : JPP & M ; an …
18
(
1999
)
2
,
pp. 159-171
Persistent link: https://www.econbiz.de/10001434037
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