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USA
Consumer behaviour
82,940
Konsumentenverhalten
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Soziales Netzwerk
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Online-Marketing
13,142
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13,026
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10,439
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10,429
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9,992
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9,966
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8,280
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8,240
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6,988
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6,947
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6,395
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6,382
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5,939
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5,777
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5,560
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5,061
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4,925
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4,875
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4,855
E-commerce
4,821
Werbewirkung
4,702
Advertising effects
4,655
Service quality
4,564
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4,563
Dienstleistungsqualität
4,517
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4,439
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4,429
Markenartikel
4,424
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4,423
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4,277
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4,235
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3,976
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25
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20
Stavins, Joanna
19
Schuh, Scott
18
McFadden, Daniel
17
Winter, Joachim
16
Agarwal, Sumit
15
Einav, Liran
15
Heiss, Florian
15
Tucker, Catherine
15
Hellerstein, Judith K.
14
Neumark, David
14
Han, Heesup
13
Jang, Soocheong
13
Nayga, Rodolfo M.
12
Tonsor, Glynn T.
12
Goldfarb, Avi
11
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Allcott, Hunt
10
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10
Chomsisengphet, Souphala
10
Dong, Diansheng
10
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10
Kaplan, Greg
10
Kolstad, Jonathan
10
Lusardi, Annamaria
10
Rasul, Imran
10
Roe, Brian
10
Stroebel, Johannes
10
Yoon, Sukki
10
Baghestani, Hamid
9
Bronnenberg, Bart J.
9
Choi, Yung Kyun
9
Dubé, Jean-Pierre
9
Lennon, Sharron J.
9
McInerney, Melissa
9
Nevo, Aviv
9
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9
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Federal Reserve Bank of New York
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Federal Reserve Bank of St. Louis
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INSEAD
2
Information Resources Management Association
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Russell Sage Foundation
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A. C. Nielsen Company <Northbrook, Ill.>
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American Council on Consumer Interests
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American Management Association
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Boston College / Department of Economics
1
Brookings Institution
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1
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Working paper / National Bureau of Economic Research, Inc.
286
Journal of consumer research : JCR ; an interdisciplinary bimonthly
147
Journal of business research : JBR
73
Journal of retailing and consumer services
72
NBER working paper series
71
Psychology & marketing
68
Journal of fashion marketing and management
60
International journal of hospitality management
55
Discussion paper / Centre for Economic Policy Research
49
Journal of advertising research
46
American journal of agricultural economics
44
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
44
Journal of consumer affairs : official publication of the American Council on Consumer Interests
41
The journal of consumer marketing
41
Journal of marketing theory and practice
38
The American economic review
38
International journal of consumer studies
37
Journal of international consumer marketing
34
American economic journal : a journal of the American Economic Association
32
International journal of retail & distribution management
30
Journal of consumer behaviour : an international research review
30
Sport marketing quarterly : preferred journal of the Sport Marketing Association
30
Journal of sport management : the official journal of the North American Society of Sport Management
28
Journal of travel and tourism marketing
28
International journal of sport management and marketing : IJSMM
27
Discussion paper series / IZA
26
Journal of advertising : official publication of the American Academy of Advertising
25
The review of economics and statistics
25
Applied economics
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of the Academy of Marketing Science
23
Journal of food products marketing
22
Journal of marketing
22
Journal of business ethics : JOBE
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
21
Services marketing quarterly
21
Young consumers : insight and ideas for responsible marketers
20
International journal of electronic marketing and retailing : IJEMR
19
Journal of marketing theory and practice : JMTP
19
The journal of services marketing
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ECONIS (ZBW)
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EconStor
81
USB Cologne (EcoSocSci)
79
Other ZBW resources
49
OLC EcoSci
14
RePEc
7
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1
A new framework of electronic word-of-mouth in social networking sites : the system-based approach
Jami Pour, Mona
;
Lotfiyan, Zahra
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 48-70
Persistent link: https://www.econbiz.de/10012199990
Saved in:
2
Socialnomics : how social media transforms the way we live and do business
Qualman, Erik
-
2009
Persistent link: https://www.econbiz.de/10003815715
Saved in:
3
A targeted approach to viral marketing
Mochalova, Anastasia
;
Nanopoulos, Alexandros
- In:
Electronic commerce research and applications
13
(
2014
)
4
,
pp. 283-294
Persistent link: https://www.econbiz.de/10011348317
Saved in:
4
Antecedents of online reviews' usage and purchase influence: an empirical comparison of US and Korean consumers
Park, Cheol
;
Lee, Thae Min
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
4
,
pp. 332-340
Persistent link: https://www.econbiz.de/10003893299
Saved in:
5
Restaurant experiences triggering positive electronic word-of-mouth (
eWOM
) motivations
Jeong, EunHa
;
Jang, Soocheong
- In:
International journal of hospitality management
30
(
2011
)
2
,
pp. 356-366
Persistent link: https://www.econbiz.de/10008908379
Saved in:
6
Impact of online consumer reviews on sales and price strategies : a review and directions for future research
De Maeyer, Peter
- In:
The journal of product & brand management
21
(
2012
)
2
,
pp. 132-139
Persistent link: https://www.econbiz.de/10009569987
Saved in:
7
Consumers' rules of engagement in online information exchanges
Poddar, Amit
;
Mosteller, Jill
;
Ellen, Pam Scholder
- In:
Journal of consumer affairs : official publication of …
43
(
2009
)
3
,
pp. 419-448
Persistent link: https://www.econbiz.de/10009531912
Saved in:
8
Is negative
eWOM
more influential then negative pWOM?
Bachleda, Catherine
;
Berrada-Fathi, Boutaina
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
1
,
pp. 109-132
Persistent link: https://www.econbiz.de/10011421963
Saved in:
9
E-WOM
and accommodation : an analysis of the factors that influence travelers’ adoption of information from online reviews
Filieri, Raffaele
;
McLeay, Fraser
- In:
Journal of travel research : a quarterly publication of …
53
(
2014
)
1
,
pp. 44-57
Persistent link: https://www.econbiz.de/10010235908
Saved in:
10
Electronic word of mouth : the effects of incentives on e-referrals by senders and receivers
Ahrens, Jan
;
Coyle, James R.
;
Strahilevitz, Michal Ann
- In:
European journal of marketing : EJM
47
(
2013
)
7
,
pp. 1034-1051
Persistent link: https://www.econbiz.de/10009787135
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