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Prospect theory : an analysis...
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Consumer behaviour
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Konsumentenverhalten
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India
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Product placement
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Advertising effects
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Product Placement
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Balasubramanian, Siva Kumar
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Gistri, Giacomo
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Handbook on cross-cultural marketing
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International journal of advertising : the quarterly review of marketing communications
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The journal of consumer marketing
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ECONIS (ZBW)
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Context specificity in use of price information sources
Unni, Ramaprasad
;
Tseng, L. P. Douglas
;
Pillai, Deepa
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 243-250
Persistent link: https://www.econbiz.de/10003987472
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2
Attitudes and related perceptions about product placement : a comparison of Finland, Italy and the United States
Sabour, Nadia I.
;
Pillai, Deepa
;
Gistri, Giacomo
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 362-387
Persistent link: https://www.econbiz.de/10011581255
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3
Consumers' perceptions and attitudes toward product placements : exploring similarities and differences between Finland and the United States
Balasubramanian, Siva Kumar
;
Pillai, Deepa
;
Gistri, Giacomo
- In:
Handbook on cross-cultural marketing
,
(pp. 83-103)
.
2020
Persistent link: https://www.econbiz.de/10013459455
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