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Marketing mit Instagram
Nufer, Gerd; Lenzen, Caroline Verena - 2017
Zunahme des mobilen Konsums von Content finden gerade soziale Netzwerke wie Instagram bei der Planung der Marketing … Inszenierung von Lebensmitteln auf Instagram überhaupt beim Rezipienten ankommt? Die Antwort ist eindeutig: Amerikanische … Instagram und Lebensmittel kann also erfolgreich verknüpft werden, aber wie? Dies soll im Rahmen der vorliegenden Arbeit …
Persistent link: https://www.econbiz.de/10011616125
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Determinants of customers' intentions to use hedonic networks : the case of Instagram
Nedra, Bahri-Ammari; Hadhri, Walid; Mezrani, Mariem - In: Journal of retailing and consumer services 46 (2019), pp. 21-32
Persistent link: https://www.econbiz.de/10011980763
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The management of digital marketing strategies in social network services : a comparison between American and European organizations
Matosas-López, Luis - In: Journal of open innovation : technology, market, and … 7 (2021) 1/65, pp. 1-16
The present study aims to provide an overview of the digital marketing strategies in social network services (SNSs) used in America and Europe. This work, unlike previous research that analyze digital marketing strategies in SNSs in a single geographic area, presents as the main contribution and...
Persistent link: https://www.econbiz.de/10012490445
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The impact of Twitter adoption on lawmakers’ voting orientations
Mousavi, Reza; Gu, Bin - In: Information systems research : ISR 30 (2019) 1, pp. 133-153
Persistent link: https://www.econbiz.de/10012038213
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Monitoring public interest and sentiment on basic income : using Google and Twitter data in the U.S.
Lee, Soomi; Park, Taeyong - In: Basic income studies : BIS ; an international journal … 19 (2024) 1, pp. 31-49
Persistent link: https://www.econbiz.de/10014578529
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280 characters to the White House : predicting 2020 U.S. presidential elections from twitter data
Rizk, Rodrigue; Rizk, Dominick; Rizk, Frederic; Hsu, Sonya - In: Computational & mathematical organization theory 29 (2023) 4, pp. 542-569
Persistent link: https://www.econbiz.de/10014437247
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Social transmission, emotion, and the virality of online contents
Berger, Jonah; Milkman, Katherine L. - In: MSI reports : working paper series (2010) 3, pp. 251-289
Persistent link: https://www.econbiz.de/10008841372
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A walk in customers' shoes : how attentional bias modification affects ownership of integrity-violating social media posts
Laer, Tony van; Ruyter, Ko de; Cox, David - In: Journal of interactive marketing : a quarterly … 27 (2013) 1, pp. 14-27
Persistent link: https://www.econbiz.de/10009718240
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Sexual harassment versus workplace romance : social media spillover and textual harassment in the workplace
Mainiero, Lisa A.; Jones, Kevin J. - In: Academy of Management perspectives : AMP 27 (2013) 3, pp. 187-203
Persistent link: https://www.econbiz.de/10010203238
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To knee or not to knee : an examination of Twitter visual content during the 2017 NFL national anthem protests in the United States
Davidson, Brenna; Lin, Trisha T. C. - 2018
In the past few years, the American public has faced many domestic and divisive hardships including, but not limited to, those centered on racial prejudice and police brutality (LeFebvre & Armstrong, 2016). In fact, these two issues are what sparked the NFL national anthem protests (NAPs), in...
Persistent link: https://www.econbiz.de/10012004981