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Creating firm, customer, and societal value : toward a theory of positive marketing
Gopaldas, Ahir - In: Journal of business research : JBR 68 (2015) 12, pp. 2446-2451
Persistent link: https://www.econbiz.de/10011399497
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Opportunism in co-production : implications for value co-creation
Ertimur, Burçak; Venkatesh, Alladi - In: Australasian marketing journal 18 (2010) 4, pp. 256-263
Persistent link: https://www.econbiz.de/10008738286
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Artificial life
Belk, Russell W.; Humayun, Mariam; Gopaldas, Ahir - In: Journal of macromarketing 40 (2020) 2, pp. 221-236
Persistent link: https://www.econbiz.de/10012213796