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ECONIS (ZBW)
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1
Networks of relations and word-of-mouth
communication
Lippert, Steffen
;
Spagnolo, Giancarlo
- In:
Games and economic behavior
72
(
2011
)
1
,
pp. 202-217
Persistent link: https://www.econbiz.de/10009243233
Saved in:
2
The role of social networks for business in the marketing communications
Jerman, Damjana
;
Završnik, Bruno
- In:
Analele ştiinţifice ale Univerşităţii Alexandru …
59
(
2012
)
1
,
pp. 155-168
Persistent link: https://www.econbiz.de/10010128467
Saved in:
3
Commentary: much ado about something else : Donald Trump, the US stock market, and the public interest ethics of social media
communication
Gori, Leonella
;
Sacco, Pier Luigi
;
Teti, Emanuele
; …
- In:
International journal of business communication : IJBC …
61
(
2024
)
2
,
pp. 452-483
Persistent link: https://www.econbiz.de/10014635520
Saved in:
4
Social media impact on qualitative performance metrics : analysis and trends of top revenue grossing U.S. hospitals
Sakulsaengprapha, Vorada
;
Masterson, Jonathan P., IV
; …
- In:
Health marketing quarterly
39
(
2022
)
3
,
pp. 249-262
Persistent link: https://www.econbiz.de/10013417446
Saved in:
5
The origin and impact of CPG new-product buzz : emerging trends and implications
Niederhoffer, Kate
;
Mooth, Rob
;
Wiesenfeld, David
; …
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 420-426
Persistent link: https://www.econbiz.de/10003614054
Saved in:
6
Finding the "missing link" : advertising's impact on word of mouth, web searches, and site visits
Graham, Jeffrey
;
Havlena, William
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 427-435
Persistent link: https://www.econbiz.de/10003614058
Saved in:
7
Word of mouth on the web : the impact of web 2.0 on consumer purchase decisions
Riegner, Cate
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10003614082
Saved in:
8
Bloggers' motivations and behaviors : a model
Huang, Chun-Yao
;
Shen, Yong-Zheng
;
Lin, Hong-Xiang
; …
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 472-484
Persistent link: https://www.econbiz.de/10003614118
Saved in:
9
The influence of eWOM on virtual consumer communities : social capital, consumer learning, and behavioral outcomes
Hung, Kineta H.
;
Li, Stella Yiyan
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 485-495
Persistent link: https://www.econbiz.de/10003614532
Saved in:
10
More than the words : using stance-shift analysis to identify crucial opinions and attitudes in online focus groups
Mason, Peyton R.
;
Davis, Boyd H.
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 496-506
Persistent link: https://www.econbiz.de/10003614536
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