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Networks of relations and word-of-mouth communication
Lippert, Steffen; Spagnolo, Giancarlo - In: Games and economic behavior 72 (2011) 1, pp. 202-217
Persistent link: https://www.econbiz.de/10009243233
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The role of social networks for business in the marketing communications
Jerman, Damjana; Završnik, Bruno - In: Analele ştiinţifice ale Univerşităţii Alexandru … 59 (2012) 1, pp. 155-168
Persistent link: https://www.econbiz.de/10010128467
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Commentary: much ado about something else : Donald Trump, the US stock market, and the public interest ethics of social media communication
Gori, Leonella; Sacco, Pier Luigi; Teti, Emanuele; … - In: International journal of business communication : IJBC … 61 (2024) 2, pp. 452-483
Persistent link: https://www.econbiz.de/10014635520
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Social media impact on qualitative performance metrics : analysis and trends of top revenue grossing U.S. hospitals
Sakulsaengprapha, Vorada; Masterson, Jonathan P., IV; … - In: Health marketing quarterly 39 (2022) 3, pp. 249-262
Persistent link: https://www.econbiz.de/10013417446
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The origin and impact of CPG new-product buzz : emerging trends and implications
Niederhoffer, Kate; Mooth, Rob; Wiesenfeld, David; … - In: Journal of advertising research 47 (2007) 4, pp. 420-426
Persistent link: https://www.econbiz.de/10003614054
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Finding the "missing link" : advertising's impact on word of mouth, web searches, and site visits
Graham, Jeffrey; Havlena, William - In: Journal of advertising research 47 (2007) 4, pp. 427-435
Persistent link: https://www.econbiz.de/10003614058
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Word of mouth on the web : the impact of web 2.0 on consumer purchase decisions
Riegner, Cate - In: Journal of advertising research 47 (2007) 4, pp. 436-447
Persistent link: https://www.econbiz.de/10003614082
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Bloggers' motivations and behaviors : a model
Huang, Chun-Yao; Shen, Yong-Zheng; Lin, Hong-Xiang; … - In: Journal of advertising research 47 (2007) 4, pp. 472-484
Persistent link: https://www.econbiz.de/10003614118
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The influence of eWOM on virtual consumer communities : social capital, consumer learning, and behavioral outcomes
Hung, Kineta H.; Li, Stella Yiyan - In: Journal of advertising research 47 (2007) 4, pp. 485-495
Persistent link: https://www.econbiz.de/10003614532
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More than the words : using stance-shift analysis to identify crucial opinions and attitudes in online focus groups
Mason, Peyton R.; Davis, Boyd H. - In: Journal of advertising research 47 (2007) 4, pp. 496-506
Persistent link: https://www.econbiz.de/10003614536