Social media impact on qualitative performance metrics : analysis and trends of top revenue grossing U.S. hospitals
Vorada Sakulsaengprapha, Jonathan P. Masterson IV, Waverley He, Andrew Schilling, Galen Shi, and Simon C. Mathews
Year of publication: |
2022
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Authors: | Sakulsaengprapha, Vorada ; Masterson, Jonathan P., IV ; He, Waverley ; Schilling, Andrew ; Shi, Galen ; Mathews, Simon C. |
Published in: |
Health marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1545-0864, ZDB-ID 2068500-2. - Vol. 39.2022, 3, p. 249-262
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Subject: | HCAHPS | health education | hospital brand equity | hospital marketing | hospital revenue | internet | mass communication | social media | social network | verified badge | Social Web | Social web | Krankenhaus | Hospital | USA | United States | Markenführung | Brand management | Soziales Netzwerk | Social network | Online-Marketing | Internet marketing | Krankenhausfinanzierung | Hospital financing |
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