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Sustainable marketing planning
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USA
Corporate social responsibility
35,955
Corporate Social Responsibility
34,915
Marketing
31,465
Nachhaltigkeit
24,260
Sustainability
22,016
Marketingmanagement
17,140
Marketing management
16,549
Sustainable development
15,941
Nachhaltige Entwicklung
15,828
Consumer behaviour
6,981
Konsumentenverhalten
6,796
Theorie
6,694
sustainability
6,634
Theory
6,612
Deutschland
6,487
Welt
6,393
World
6,350
Germany
5,930
Unternehmensethik
5,659
Business ethics
5,619
Environmental management
4,443
Umweltmanagement
4,398
Unternehmenserfolg
4,267
Firm performance
4,199
United States
4,082
Stakeholder
4,000
Strategisches Management
3,939
Innovation
3,806
Supply chain
3,594
Lieferkette
3,569
Corporate governance
3,506
Corporate Governance
3,488
corporate social responsibility
3,305
Relationship marketing
3,067
Strategic management
3,050
Beziehungsmarketing
3,031
marketing
2,602
Brand management
2,594
Markenführung
2,572
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317
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2,721
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8
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2
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64
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research-article
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19
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Ratgeber
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Kotler, Philip
21
Kaiser, Harry M.
12
Moog, Stefan
12
Raffelhüschen, Bernd
12
Lee, Seoki
11
Serafeim, George
10
Kumar, V.
9
Becchetti, Leonardo
8
Chandler, David
8
Hagist, Christian
8
Hawkins, Del I.
8
Lindgreen, Adam
8
Calantone, Roger J.
7
Hartley, Robert F.
7
Jo, Hoje
7
Patten, Dennis M.
7
Perreault, William D.
7
Ferrell, Odies C.
6
Keller, Kevin Lane
6
Korzenny, Felipe
6
Lakdawalla, Darius
6
Layton, Roger A.
6
Malshe, Avinash
6
Marquis, Christopher
6
Mothersbaugh, David L.
6
Schaltegger, Stefan
6
Song, Michael
6
Vatter, Johannes
6
Walker, Matthew
6
Ciciretti, Rocco
5
Day, George S.
5
Ferrell, Linda
5
Figge, Frank
5
Giannarakis, Grigoris
5
Hanssens, Dominique M.
5
Hasan, Iftekhar
5
Heizer, Jay H.
5
Homburg, Christian
5
Hult, G. Tomas M.
5
Ioannou, Ioannis
5
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American Marketing Association
19
American Management Association
6
IGI Global
6
National Bureau of Economic Research
6
NetLibrary, Inc
5
Cornell University / Department of Agricultural Economics
3
Edward Elgar Publishing
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
OECD
3
USA / Department of Agriculture
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
American Society for Public Administration
2
Books on Demand GmbH <Norderstedt>
2
Campus Verlag
2
Chartered Institute of Marketing
2
Eurohandelsinstitut
2
European Conference of Ministers of Transport
2
European Society for Opinion and Marketing Research
2
Friedrich-Schiller-Universität Jena
2
Information Resources Management Association
2
J. L. Kellogg Graduate School of Management
2
Resources for the Future, Inc.
2
Springer International Publishing
2
USA / Economic Research Service
2
USA / General Accounting Office
2
USA / Government Accountability Office
2
World Bank
2
Academy for Health Services Marketing <Chicago, Ill.>
1
Albert-Ludwigs-Universität Freiburg
1
American Academy of Arts and Sciences
1
American Association of Collegiate Schools of Business, St. Louis, Missouri
1
American Institute of Certified Public Accountants / Committee on Social Measurement
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
American Management Associations
1
American Real Estate Society
1
American Sociological Association
1
Apress L.P.
1
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Journal of business ethics : JOBE
119
Journal of business research : JBR
42
Journal of marketing
29
Journal of macromarketing : examining the interactions among markets, marketing, and society
24
Working paper / National Bureau of Economic Research, Inc.
24
Business & society
23
European Journal of Marketing
22
Harvard business review : HBR
22
Journal of marketing management : MM
21
Corporate social responsibility and environmental management
20
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
20
Industrial marketing management : the international journal for industrial and high-tech firms
19
Working papers / Harvard Business School, Division of Research
19
SpringerLink / Bücher
18
Business and society review : a quarterly forum on the role of business in a free society
17
Strategic management journal
16
The journal of consumer marketing
16
Business horizons
15
American journal of agricultural economics
14
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
14
International journal of hospitality management
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
International journal of sport management and marketing : IJSMM
13
MIT sloan management review
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
Political marketing in the United States
13
Business strategy and the environment
12
European journal of marketing : EJM
12
Journal of advertising : official publication of the American Academy of Advertising
12
Journal of sustainable finance & investment
12
Journal of the Academy of Marketing Science
12
European journal of operational research : EJOR
11
Journal of advertising research
11
Journal of marketing education : JME
11
The journal of product innovation management : an international publication of the Product Development & Management Association
11
Academy of Management journal : AMJ
10
Australasian marketing journal
10
Corporate reputation review : an international journal
10
Faculty & research / Insead : working paper series
10
Harvard-Business-Manager : das Wissen der Besten
10
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Source
All
ECONIS (ZBW)
4,075
USB Cologne (EcoSocSci)
113
Other ZBW resources
69
RePEc
23
EconStor
21
BASE
3
OLC EcoSci
3
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Showing
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date (oldest first)
1
Strategic Communication for Sustainable Organizations : Theory and Practice
Allen, Myria
-
2016
This is a seminal book for anyone who wants to understand, shape or study the communication surrounding
sustainability
… gathered from organization members who are currently communicating about
sustainability
in their cities, universities …
Persistent link: https://www.econbiz.de/10012397801
Saved in:
2
Strategic communication for sustainable organizations : theory and practice
Allen, Myria
-
2015
Persistent link: https://www.econbiz.de/10011337762
Saved in:
3
Competing assessments of market-driven,
sustainability
-centered, and stakeholder-focused approaches to the customer-brand relationships and performance
Mena, Jeannette A.
;
Hult, G. Tomas M.
;
Ferrell, Odies C.
; …
- In:
Journal of business research : JBR
95
(
2019
),
pp. 531-543
Persistent link: https://www.econbiz.de/10011980418
Saved in:
4
Green
marketing
: [challenges and opportunities for the new
marketing
age]
Ottman, Jacquelyn A.
-
1994
-
1994 printing
Persistent link: https://www.econbiz.de/10000508554
Saved in:
5
Gap analysis of green hotel
marketing
Chan, Eric S. W.
- In:
International journal of contemporary hospitality management
25
(
2013
)
7
,
pp. 1017-1048
Persistent link: https://www.econbiz.de/10010194914
Saved in:
6
The
marketing
of greens
Park, J. W.
;
Smith, M. E.
-
1942
Persistent link: https://www.econbiz.de/10002610912
Saved in:
7
Response to how to market the markets : the trouble with profit maximization
Damodaran, Aswath
- In:
Eastern economic journal
43
(
2017
)
2
,
pp. 368-369
Persistent link: https://www.econbiz.de/10012243802
Saved in:
8
Sustainability
, social
marketing
, veterinarians and United States veterans
Bonaparte, Yvette Lynne
;
White, Sharon D.
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
3
,
pp. 240-251
Persistent link: https://www.econbiz.de/10012257942
Saved in:
9
When is going green good for company image?
Raska, David
;
Shaw, Doris
- In:
Management research review
35
(
2012
)
3/4
,
pp. 326-347
Persistent link: https://www.econbiz.de/10009534146
Saved in:
10
Corporate environmental
sustainability
claims are merely "greenwashing"
Kingsmith, Adam
- In:
Corporate social responsibility
,
(pp. 72-79)
.
2014
Persistent link: https://www.econbiz.de/10010382752
Saved in:
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