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USA
Consumer behaviour
82,942
Konsumentenverhalten
80,462
Social Web
20,593
Social web
20,562
Brand management
17,666
Markenführung
17,252
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13,142
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13,026
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11,164
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11,000
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10,962
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10,957
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10,777
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9,240
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6,762
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6,162
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6,150
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5,988
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5,880
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5,613
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5,584
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5,575
Marketingmanagement
4,832
Marketing management
4,800
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4,674
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4,635
Dienstleistungsqualität
4,625
Retail trade
4,570
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4,131
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4,130
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3,823
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20
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Stavins, Joanna
20
Allcott, Hunt
19
Schuh, Scott
18
Goldfarb, Avi
17
McFadden, Daniel
17
Tucker, Catherine
17
Winter, Joachim
16
Agarwal, Sumit
15
Einav, Liran
15
Heiss, Florian
15
Jang, Soocheong
14
Gentzkow, Matthew Aaron
13
Han, Heesup
13
Bronnenberg, Bart J.
12
Nayga, Rodolfo M.
12
Richards, Timothy J.
12
Tonsor, Glynn T.
12
Dong, Diansheng
11
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Mueller, Barbara
11
Stroebel, Johannes
11
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10
Chomsisengphet, Souphala
10
Dubé, Jean-Pierre
10
Kaplan, Greg
10
Kolstad, Jonathan
10
Lusardi, Annamaria
10
Roe, Brian
10
Yoon, Sukki
10
Baghestani, Hamid
9
Barber, Nelson
9
Choi, Yung Kyun
9
Kuchler, Theresa
9
Lennon, Sharron J.
9
Nevo, Aviv
9
Pentina, Iryna
9
Sommer, Martin
9
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American Home Economics Association
2
Chambre de commerce et d'industrie de Paris
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European University Institute / Department of Economics
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2
INSEAD
2
Information Resources Management Association
2
OECD
2
Springer Fachmedien Wiesbaden
2
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2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
Advertising Research Foundation
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Council on Consumer Interests
1
American Management Association
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Arthur D. Little, Inc
1
Books on Demand GmbH <Norderstedt>
1
Boston College / Department of Economics
1
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1
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1
Centre d'Observation Economique
1
Centre of Policy Studies
1
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1
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1
Conference on Research in Income and Wealth
1
Conran Foundation <London>
1
Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Cornell University / Department of Applied Economics and Management
1
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Working paper / National Bureau of Economic Research, Inc.
286
Journal of consumer research : JCR ; an interdisciplinary bimonthly
157
Journal of advertising research
93
NBER working paper series
84
Psychology & marketing
82
Journal of business research : JBR
81
Journal of retailing and consumer services
75
Journal of advertising : official publication of the American Academy of Advertising
65
Journal of fashion marketing and management
63
International journal of hospitality management
62
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
56
American journal of agricultural economics
54
Journal of marketing theory and practice
46
The journal of consumer marketing
46
Journal of consumer affairs : official publication of the American Council on Consumer Interests
44
Sport marketing quarterly : preferred journal of the Sport Marketing Association
41
The American economic review
41
The journal of brand management : an international journal
40
International journal of consumer studies
37
Journal of international consumer marketing
37
International journal of sport management and marketing : IJSMM
34
Journal of consumer behaviour : an international research review
34
Journal of marketing
34
American economic journal : a journal of the American Economic Association
33
International journal of advertising : the quarterly review of marketing communications
31
Journal of travel and tourism marketing
31
Discussion paper / Centre for Economic Policy Research
30
International journal of retail & distribution management
30
Journal of sport management : the official journal of the North American Society of Sport Management
29
The journal of product & brand management
29
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
25
Journal of food products marketing
25
Journal of promotion management : JPM
25
Journal of the Academy of Marketing Science
25
Applied economics
24
European journal of marketing : EJM
24
Services marketing quarterly
24
Journal of business ethics : JOBE
23
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
23
The review of economics and statistics
23
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ECONIS (ZBW)
6,483
USB Cologne (EcoSocSci)
72
EconStor
67
Other ZBW resources
50
OLC EcoSci
14
RePEc
6
USB Cologne (business full texts)
1
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1
Brand
advertising in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell
;
Schenkel, Mark T.
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
Saved in:
2
Exploring positively- versus negatively-valenced
brand
engagement : a conceptual model
Hollebeek, Linda D.
;
Chen, Tom
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
Saved in:
3
Brand
experience and
brand
implications in a multi-channel setting
Jones, Robert Paul
;
Runyan, Rodney C.
- In:
The international review of retail, distribution and …
23
(
2013
)
3
,
pp. 265-290
Persistent link: https://www.econbiz.de/10009781181
Saved in:
4
Social information in Facebook news feed ads : effects of personal relevance and
brand
familiarity
Xue, Fei
;
Zhou, Lijie
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 570-588
Persistent link: https://www.econbiz.de/10012179045
Saved in:
5
Influence of consumers'
brand
expectations on apparel brands' US-based sourcing strategy
Bhaduri, Gargi
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 74-83
Persistent link: https://www.econbiz.de/10011616243
Saved in:
6
Exploring consumers' attitude formation toward their own brands when in crisis : cross-national comparisons between USA and China
Kim, Sojung
;
Yim, Mark Yi-Cheon
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 56-72
Persistent link: https://www.econbiz.de/10012798133
Saved in:
7
Private labels, brands, and competition policy : the changing landscape of retail competition
Ezrachi, Ariel
(
ed.
);
Bernitz, Ulf
(
ed.
)
-
2009
-
1. publ.
Persistent link: https://www.econbiz.de/10003763769
Saved in:
8
How focused identities can help brands navigate a changing media landscape
Brasel, S. Adam
- In:
Business horizons
55
(
2012
)
3
,
pp. 283-291
Persistent link: https://www.econbiz.de/10009548140
Saved in:
9
Diplomatic relations and tourism advertising effectiveness : U.S. travel interest to Cuba
Fullerton, Jami A.
;
Kendrick, Alice
;
Broyles, Sheri J.
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 328-342
Persistent link: https://www.econbiz.de/10012203304
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10
Socially responsible or financially exploitative? : sports fans' views of the response by sportswear brands to athlete activism in the USA
Cleland, Jamie
;
Cashmore, Ernest
;
Sanderson, Jimmy
- In:
International journal of sport management and marketing …
24
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10015066412
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