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An analysis of B2B consumers o...
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1
Through the service operations strategy looking glass : influence of industrial sector, ownership, and service offerings on B2B e-marketplace failures
Rosenzweig, Eve D.
;
Laseter, Timothy M.
;
Roth, Aleda V.
- In:
Journal of operations management
29
(
2011
)
1/2
,
pp. 33-48
Persistent link: https://www.econbiz.de/10008909431
Saved in:
2
B2B-Marktplätze aus der Optik des europäischen, amerikanischen und schweizerischen Kartellrechts
Wind, Christian
-
2003
Persistent link: https://www.econbiz.de/10001759847
Saved in:
3
Operationalizing thought leadership for online B2B
marketing
Barry, James M.
;
Gironda, John T.
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 138-159
Persistent link: https://www.econbiz.de/10012107702
Saved in:
4
Online group buying : some insights from the
business-to-business
perspective
Lim, Weng Marc
- In:
Industrial marketing management : the international …
65
(
2017
),
pp. 182-193
Persistent link: https://www.econbiz.de/10011775022
Saved in:
5
Key-Account-Management und E-Commerce : konzeptionelle Ausgestaltung des Key-Account-Managements durch E-Commerce im
Business-to-Business
-Geschäft
Storp, Nancy
-
2001
Persistent link: https://www.econbiz.de/10013429995
Saved in:
6
Using an aesthetics and ontology framework to investigate consumers' attitudes toward luxury wine brands as a product category : evidence from two countries
Stiehler, Beate E.
;
Caruana, Albert
;
Vella, Joseph
- In:
International journal of wine business research : IJWBR
28
(
2016
)
2
,
pp. 154-169
Persistent link: https://www.econbiz.de/10011590147
Saved in:
7
Editorial: current issues and challenges in B2B
marketing
Kooli, Kaouther
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011655439
Saved in:
8
business-to-business
Blankson, Charles
;
Kalafatis, Stavros P.
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 14-15
Persistent link: https://www.econbiz.de/10012107664
Saved in:
9
The co-
marketing
solution : strategic
marketing
through better branding, improved trade relationships, superior promotions, effective fact-based selling, accurate ROI analyses of t...
Clark, Shawn
-
2000
Persistent link: https://www.econbiz.de/10001390795
Saved in:
10
Managing trade-in programs based on product characteristics and customer heterogeneity in
business-to-business
markets
Li, Kate J.
;
Fong, Duncan K. H.
;
Xu, Susan H.
- In:
Manufacturing & service operations management : M & SOM
13
(
2011
)
1
,
pp. 108-123
Persistent link: https://www.econbiz.de/10008905483
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