Editorial: current issues and challenges in B2B marketing
Kaouther Kooli
| Alternative title: | Current issues and challenges in B2B marketing |
|---|---|
| Year of publication: |
2016
|
| Authors: | Kooli, Kaouther |
| Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 15.2016, 1, p. 1-2
|
| Subject: | Lieferantenmanagement | Supplier relationship management | Marketingmanagement | Marketing management | USA | United States | B-to-B-Marketing | Business-to-business marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1362/147539216X14594362873334 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011655439