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Should marketing be cross-functional? : conceptual development and international empirical evidence
Krohmer, Harley; Homburg, Christian; Workman, John P. - 2009
Persistent link: https://www.econbiz.de/10003836642
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Die Wandlung des Konsumverhaltens älterer Konsumenten seit dem Zweiten Weltkrieg
Kaib, Iris - 2008
Persistent link: https://www.econbiz.de/10003494227
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Idea reservoirs and new product commercialization
Elsenbach, Jörg M.; Ettlie, John E. - In: Entwicklungen in Produktionswissenschaft und …, (pp. 789-814). 2009
Persistent link: https://www.econbiz.de/10003943411
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Sentiment toward marketing : a comparison of German and US students
Burns, David J.; Gupta, Pola B.; Buerke, Günter - In: International journal of commerce and management 25 (2015) 1, pp. 21-37
Persistent link: https://www.econbiz.de/10011297671
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Comparative Marketing : Wholesaling in 15 countries. Ed. by Robert Bartels. spons. by the American Marketing Association
Bartels, Robert D. W. (contributor) - 1963
Persistent link: https://www.econbiz.de/10002296732
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Eine dienstleistungsorientierte Perspektive des Handelsmarketing
Faßnacht, Martin - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001737403
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Marketing organization : a holistic framework of dimensions and determinants
Workman, John P.; Homburg, Christian; Gruner, Kjell E. - 1997
Persistent link: https://www.econbiz.de/10001439252
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Market-oriented technology management : innovating for profit in entrepreneurial times
Phillips, Fred - 2001
Persistent link: https://www.econbiz.de/10001539911
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Marketing negotiations in France, Germany, the United Kingdom, and the United States
Campbell, Nigel C. (contributor) - In: Journal of marketing 52 (1988) 2, pp. 49-62
Persistent link: https://www.econbiz.de/10001055293
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Behavioral industrial marketing research in Germany and the United States : a comparison
Backhaus, Klaus - In: Journal of business research : JBR 13 (1985) 5, pp. 375-382
Persistent link: https://www.econbiz.de/10001021711