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Ethnicity, commodity, in/corporation
Meiu, George Paul (ed.); Comaroff, Jean (ed.);  … - 2020
of profit and power, new ways of being social, and new visions of the future. Throughout Africa, ethnic corporations have …
Persistent link: https://www.econbiz.de/10012224973
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Does the value of global brands apply to both foreign and domestic-based global brands?
Westjohn, Stanford A.; Magnusson, Peter; Zhou, Joyce X. - In: Entrepreneurship in international marketing, (pp. 267-286). 2015
Persistent link: https://www.econbiz.de/10010493026
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Does it pay to be first? : a cross-national comparison of mature and emerging market consumer attitudes toward pioneer and follower brands
Mady, Tarek T. - In: Journal of international consumer marketing 23 (2011) 3/4, pp. 276-296
Persistent link: https://www.econbiz.de/10009270613
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Does being perceived as global pay off? : an analysis of leading foreign and domestic multinational corporation in India, Japan, and the United States
Swoboda, Bernhard; Hirschmann, Johannes - In: Journal of international marketing 24 (2016) 3, pp. 1-30
Persistent link: https://www.econbiz.de/10011584181
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Perception study of customers of a global fast food restaurant in India and USA
Srivastava, Rajesh; Paul, Manimoy; Bhanot, Sandeep - In: International journal of Indian culture and business … 26 (2022) 3, pp. 379-406
Persistent link: https://www.econbiz.de/10014314183
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Entertainment in news media brands : development of a structural model in the USA and India that leads to positive intention to purchase online news
Riskos, Kyriakos; Leonidas, Hatzithomas; Dekoulou, Paraskevi - In: Advances in Advertising Research XIV : Harder, Better, …, (pp. 205-216). 2024
Persistent link: https://www.econbiz.de/10015064336
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Explorations in consumer culture theory : [selected papers and poetry presented at the Consumer Culture Theory Conference held at the York University in Toronto, Ontario in 2007]
Sherry, John F. (contributor); Fischer, Eileen (contributor) - 2009 - 1. publ.
Persistent link: https://www.econbiz.de/10003716315
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Celling the concept : a study of managerial brand mindsharing of a distributed biobanking research infrastructure
Larsson, Anthony - In: Journal of nonprofit & public sector marketing 31 (2019) 4, pp. 349-377
Persistent link: https://www.econbiz.de/10012200027
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A brand within a brand : an integrated understanding of internal brand management and brand architecture in the public sector
Leijerholt, Ulrika; Chapleo, Chris; O'Sullivan, Helen - In: The journal of brand management : an international journal 26 (2019) 3, pp. 277-290
Persistent link: https://www.econbiz.de/10012060071
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Policy transfer of branding and reputation management : motivations, challenges, and opportunities for a small rural municipality
Lockert, Åshild Skjegstad; Bjørnå, Hilde; Krane, … - In: Public performance & management review 43 (2020) 2, pp. 461-482
Persistent link: https://www.econbiz.de/10012206190