//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
When Co-Creation Backfires : T...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
USA
Konsumentenverhalten
78,621
Consumer behaviour
78,190
Werbung
13,679
Online-Marketing
12,760
Internet marketing
12,537
Theorie
10,689
Theory
10,481
Advertising
10,267
Beziehungsmarketing
10,166
Relationship marketing
10,151
Social Web
8,528
Social web
8,520
Markenführung
8,471
Brand management
8,456
Werbewirkung
7,835
Advertising effects
7,611
Markenimage
6,971
Brand image
6,922
Online-Handel
6,093
Online retailing
6,078
United States
5,830
Deutschland
5,582
Kundenzufriedenheit
5,579
Customer satisfaction
5,578
Electronic Commerce
4,852
Germany
4,815
E-commerce
4,607
Markenartikel
4,602
Brand
4,518
Dienstleistungsqualität
4,485
Service quality
4,482
Einzelhandel
4,283
Retail trade
4,174
Marketingmanagement
4,018
Marketing management
3,967
Kundenintegration
3,851
Customer integration
3,837
Verbraucherverhalten
3,570
Experiment
3,567
more ...
less ...
Online availability
All
Undetermined
1,059
Free
677
Type of publication
All
Article
4,263
Book / Working Paper
1,869
Journal
21
Type of publication (narrower categories)
All
Article in journal
3,824
Aufsatz in Zeitschrift
3,824
Graue Literatur
905
Non-commercial literature
905
Working Paper
818
Arbeitspapier
755
Aufsatz im Buch
384
Book section
384
Hochschulschrift
180
Thesis
152
Collection of articles of several authors
79
Sammelwerk
79
Case study
57
Fallstudie
57
Collection of articles written by one author
55
Sammlung
55
Aufsatzsammlung
47
Lehrbuch
46
Textbook
45
Guidebook
24
Ratgeber
24
Reprint
24
Bibliografie enthalten
20
Bibliography included
20
Conference paper
20
Konferenzbeitrag
20
Konferenzschrift
19
Amtsdruckschrift
18
Government document
18
Systematic review
18
Übersichtsarbeit
18
Glossar enthalten
13
Glossary included
13
Bibliographie
9
Bibliografie
8
Conference proceedings
7
Dissertation u.a. Prüfungsschriften
6
No longer published / No longer aquired
5
Statistik
5
Statistics
4
more ...
less ...
Language
All
English
5,931
German
121
Undetermined
94
French
13
Spanish
1
Swedish
1
Author
All
Kaiser, Harry M.
40
Lusk, Jayson L.
20
Stavins, Joanna
19
Schuh, Scott
18
McFadden, Daniel
17
Tucker, Catherine
16
Winter, Joachim
16
Agarwal, Sumit
15
Einav, Liran
15
Heiss, Florian
15
Jang, Soocheong
15
Mueller, Barbara
14
Richards, Timothy J.
14
Han, Heesup
13
Allcott, Hunt
12
Tonsor, Glynn T.
12
Dong, Diansheng
11
Goldfarb, Avi
11
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Nayga, Rodolfo M.
11
Yoon, Sukki
11
Bronnenberg, Bart J.
10
Cawley, John H.
10
Chomsisengphet, Souphala
10
Diehl, Sandra
10
Dubé, Jean-Pierre
10
Kaplan, Greg
10
Kolstad, Jonathan T.
10
Lusardi, Annamaria
10
Roe, Brian
10
Baghestani, Hamid
9
Burton, Scot
9
Choi, Yung Kyun
9
Lennon, Sharron J.
9
Nevo, Aviv
9
Seldon, Barry J.
9
Silk, Alvin J.
9
Sommer, Martin
9
Souleles, Nicholas S.
9
more ...
less ...
Institution
All
National Bureau of Economic Research
60
American Marketing Association
9
IGI Global
7
Friedrich-Schiller-Universität Jena
4
USA / Bureau of Foreign and Domestic Commerce
4
Cornell University / Department of Agricultural Economics
3
Advertising Federation of America / Bureau of Research and Education
2
American Home Economics Association
2
Boston College / Department of Economics
2
Federal Reserve Bank of New York
2
Federal Trade Commission
2
INSEAD
2
Information Resources Management Association
2
USA / Economic Research Service
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
Universität Mannheim
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
Advertising Research Foundation
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Council on Consumer Interests
1
American Management Association
1
American Management Asssociations
1
Art Directors Club <New York, N.Y.>
1
Axel Springer Verlag
1
Brookings Institution
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
Centre for International Economic Studies
1
Centre of Policy Studies
1
Chambre de commerce et d'industrie de Paris
1
Columbia University / Bureau of Applied Social Research
1
Confederation British Industry
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference on Research in Income and Wealth
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Cornell University / Department of Applied Economics and Management
1
Department of Labor
1
more ...
less ...
Published in...
All
Working paper / National Bureau of Economic Research, Inc.
272
Journal of consumer research : JCR ; an interdisciplinary bimonthly
149
Journal of advertising research
93
Journal of business research : JBR
76
Psychology & marketing
76
Journal of retailing and consumer services
72
Journal of advertising : official publication of the American Academy of Advertising
68
Journal of fashion marketing and management
61
NBER working paper series
58
International journal of hospitality management
56
American journal of agricultural economics
54
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
46
Journal of consumer affairs : official publication of the American Council on Consumer Interests
43
The American economic review
42
The journal of consumer marketing
42
International journal of consumer studies
38
Journal of marketing theory and practice
38
International journal of advertising : the quarterly review of marketing communications
37
Journal of international consumer marketing
35
Sport marketing quarterly : preferred journal of the Sport Marketing Association
35
Journal of consumer behaviour : an international research review
33
American economic journal : a journal of the American Economic Association
32
Journal of marketing
31
Discussion paper / Centre for Economic Policy Research
30
International journal of retail & distribution management
30
International journal of sport management and marketing : IJSMM
27
Journal of sport management : the official journal of the North American Society of Sport Management
27
Applied economics
25
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
25
Journal of travel and tourism marketing
25
Services marketing quarterly
25
Journal of promotion management : JPM
24
Journal of the Academy of Marketing Science
24
The review of economics and statistics
24
Journal of business ethics : JOBE
23
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
23
Journal of food products marketing
22
European journal of marketing : EJM
21
Journal of agricultural and applied economics
20
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
20
more ...
less ...
Source
All
ECONIS (ZBW)
5,918
USB Cologne (EcoSocSci)
150
EconStor
63
OLC EcoSci
14
RePEc
7
USB Cologne (business full texts)
1
Showing
31
-
40
of
6,153
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
31
Escaping the corner of death? : an eye-tracking study of reading direction influence on attention and memory
Hernandez, Monica D.
;
Wang, Yong Jian
;
Sheng, Hong
; …
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10011616082
Saved in:
32
Does online video-sharing
advertising
have diffusion gene?
Liao, Yichen
;
Zhu, Jing
;
Zhai, Qinli
- In:
International journal of networking and virtual …
14
(
2014
)
1/2
,
pp. 160-175
Persistent link: https://www.econbiz.de/10011282854
Saved in:
33
Online persuasion : how the written word drives WOM ; evidence from consumer-generated product reviews
Li, Jin
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 239-257
Persistent link: https://www.econbiz.de/10009127054
Saved in:
34
The influence of ethnic identification in digital
advertising
: how Hispanic Americans' response to pop-up, E-Mail, and banner
advertising
affects online purchase intentions
Becerra, Enrique P.
;
Korgaonkar, Pradeep K.
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 279-291
Persistent link: https://www.econbiz.de/10008697042
Saved in:
35
Facebook versus television :
advertising
value perceptions among females
Logan, Kelty
;
Bright, Laura F.
;
Gangadharbatla, Harsha
- In:
Journal of research in interactive marketing : …
6
(
2012
)
3
,
pp. 164-179
Persistent link: https://www.econbiz.de/10009666649
Saved in:
36
Consumer heterogeneity and paid search effectiveness : a large scale field experiment
Blake, Tom
;
Nosko, Chris
;
Tadelis, Steve
-
2014
Persistent link: https://www.econbiz.de/10010370956
Saved in:
37
Online
advertising
effectiveness : a cross-cultural comparison
Brettel, Malte
;
Spilker-Attig, Andrea Maria Renate
- In:
Journal of research in interactive marketing : …
4
(
2010
)
3
,
pp. 176-196
Persistent link: https://www.econbiz.de/10008656167
Saved in:
38
Effects of reputation and website quality on online consumers' emotion, perceived risk and purchase intention : based on the stimulus-organism-response model
Kim, Jiyoung
;
Lennon, Sharron J.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
1
,
pp. 33-56
Persistent link: https://www.econbiz.de/10009730799
Saved in:
39
Targeted marketing and African American millennial consumers
Meyers, Yuvay Jeanine
;
Morgan, Allison Janeice
- In:
Journal of research in interactive marketing : …
7
(
2013
)
1
,
pp. 6-17
Persistent link: https://www.econbiz.de/10009730829
Saved in:
40
Word of mouth on the web : the impact of web 2.0 on consumer purchase decisions
Riegner, Cate
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10003614082
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->