Narrow search
Showing 1 - 10 of 1,033
Cover Image
Do global brands use similar executional styles across cultures? : a comparison of US and Japanese television advertising
Taylor, Charles Robert; Okazaki, Shintaro - In: Journal of advertising : official publication of the … 44 (2015) 3, pp. 276-288
Persistent link: https://www.econbiz.de/10011313242
Cover Image
Anthropomorphism and consumer-brand relationships : a cross-cultural analysis
Kaur Ghuman, Mandeep; Huang, Li; Madden, Thomas Justin; … - In: Strong brands, strong relationships, (pp. 135-148). 2015
Persistent link: https://www.econbiz.de/10011313577
Cover Image
How culture of targeting impacts the evaluation of products with multilingual packaging
Gopinath, Mahesh; Glassman, Myron; Nyer, Prashanth - In: Psychology & marketing 30 (2013) 6, pp. 490-500
Persistent link: https://www.econbiz.de/10009775025
Cover Image
Multicultural marketing and business consulting
Spratlen, Thaddeus; Lum, Leslie; Montoya, Detra Y.; … - 2013
Persistent link: https://www.econbiz.de/10009755061
Cover Image
Perceptions about ethics institutionalization and quality of work life: Thai versus American marketing managers
Marta, Janet K. M.; Singhapakdi, Anusorn; Lee, Dong-jin; … - In: Journal of business research : JBR 66 (2013) 3, pp. 381-389
Persistent link: https://www.econbiz.de/10009720247
Cover Image
Factors impacting responses to cause-related marketing in India and the United States : novelty, altruistic motives, and company origin
La Ferle, Carrie; Kuber, Gayatri; Edwards, Steven M. - In: Journal of business research : JBR 66 (2013) 3, pp. 364-373
Persistent link: https://www.econbiz.de/10009720287
Cover Image
Influence of thinking tendencies on online transaction of hybrid retailers
Becerra, Enrique P.; Badrinarayanan, Vishag; Kim, Chung-hyun - In: Journal of business research : JBR 66 (2013) 3, pp. 336-344
Persistent link: https://www.econbiz.de/10009720294
Cover Image
The ties that bind : US Hispanic advertising and the tension between global and local forces
Chávez, Christopher A. - In: The Routledge companion to advertising and promotional …, (pp. 146-158). 2013
Persistent link: https://www.econbiz.de/10010197572
Cover Image
How character presence in advergames affects brand attitude and game performance : a cross-cultural comparison
Choi, Yung Kyun; Yoon, Sukki; Taylor, Charles Raymond - In: Journal of consumer behaviour : an international … 14 (2015) 6, pp. 357-365
Persistent link: https://www.econbiz.de/10011508871
Cover Image
Augmenting transcultural diffusion through knowledge management : the critical role of internal marketing
Hume, Craig; Hume, Margee - In: Handbook of research on effective marketing in …, (pp. 104-127). 2014
Persistent link: https://www.econbiz.de/10010403491