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Facebook versus television : advertising value perceptions among females
Logan, Kelty; Bright, Laura F.; Gangadharbatla, Harsha - In: Journal of research in interactive marketing : … 6 (2012) 3, pp. 164-179
Persistent link: https://www.econbiz.de/10009666649
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"Something seriously wrong with U.S. soccer" : a critical discourse analysis of consumers' twitter responses to U.S. soccer's girls' apparel promotion
Sveinson, Katherine; Allison, Rachel - In: Journal of sport management : the official journal of … 36 (2022) 5, pp. 446-458
Persistent link: https://www.econbiz.de/10013382103
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The effects of social media influencers' self-disclosure on behavioral intentions : the role of source credibility, parasocial relationships, and brand trust
Leite, Fernanda Polli; Baptista, Paulo de Paula - In: Journal of marketing theory and practice : JMTP 30 (2022) 3, pp. 295-311
Persistent link: https://www.econbiz.de/10013358776
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Understanding the role of technology attractiveness in promoting social commerce engagement : moderating effect of personal interest
Shen, Xiao-Liang; Li, Yang-Jun; Sun, Yongqiang; Chen, … - In: Information & management : the internat. journal of … 56 (2019) 2, pp. 294-305
Persistent link: https://www.econbiz.de/10011997664
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An integrated model of consumers' decision-making process in social commerce : a cross-cultural study of the United States and China
Chiu, Weisheng; Oh, Ga-Eun; Cho, Heetae - In: Asia Pacific journal of marketing and logistics 35 (2023) 7, pp. 1682-1698
Persistent link: https://www.econbiz.de/10014315796
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Examining the relationship between reviews and sales : the role of reviewer identity disclosure in electronic markets
Forman, Christopher; Ghose, Anindya; Wiesenfeld, Batia - In: Information systems research : ISR 19 (2008) 3, pp. 291-313
Persistent link: https://www.econbiz.de/10003771596
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The role of self-efficacy, trust, and experience and the mediating effects of satisfaction in the choice of C2C e-commerce among young adults
Leonard, Lori N. K.; Jones, Kiku - In: Journal of electronic commerce in organizations : the … 7 (2009) 3, pp. 1-20
Persistent link: https://www.econbiz.de/10003862991
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Social comparison and trust in the acceptance of social shopping websites
Shen, Jia; Eder, Lauren; Procaccino, J. Drew - In: International journal of electronic business 8 (2010) 4/5, pp. 360-375
Persistent link: https://www.econbiz.de/10008696739
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A netnographic exploration : listening to online consumer conversations
Jayanti, Rama K. - In: Journal of advertising research 50 (2010) 2, pp. 181-196
Persistent link: https://www.econbiz.de/10003991910
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The origin and impact of CPG new-product buzz : emerging trends and implications
Niederhoffer, Kate; Mooth, Rob; Wiesenfeld, David; … - In: Journal of advertising research 47 (2007) 4, pp. 420-426
Persistent link: https://www.econbiz.de/10003614054