Narrow search
Showing 1 - 3 of 3
Cover Image
Is 1/10 > 10/100? : the effect of denominator salience on perceptions of of base rates of health risk
Raghubir, Priya - In: International journal of research in marketing : IJRM ; … 25 (2008) 4, pp. 327-334
Persistent link: https://www.econbiz.de/10003793615
Cover Image
The denomination effect
Raghubir, Priya; Srivastava, Joydeep - In: Journal of consumer research : JCR ; an … 36 (2009/10) 4, pp. 701-713
Persistent link: https://www.econbiz.de/10003919330
Cover Image
The long and short of it : why are stocks with shorter runs preferred?
Raghubir, Priya; Das, Sanjiv R. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 6, pp. 964-982
Persistent link: https://www.econbiz.de/10003962679