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Practitioners' perspectives on branded entertainment in the United States
Um, Nam-hyun; Kim, Sojung - In: Journal of promotion management : JPM 20 (2014) 2, pp. 164-180
Persistent link: https://www.econbiz.de/10010373174
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Attitudes and related perceptions about product placement : a comparison of Finland, Italy and the United States
Sabour, Nadia I.; Pillai, Deepa; Gistri, Giacomo; … - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 362-387
Persistent link: https://www.econbiz.de/10011581255
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The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian; Heitmann, Mark; Lehmann, Donald R.; … - In: MSI reports : working paper series (2010) 4, pp. 41-90
Persistent link: https://www.econbiz.de/10009007361
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Celebrity endorsement, self-brand connection and consumer-based brand equity
Dwivedi, Abhishek; Johnson, Lester W.; McDonald, Robert E. - In: The journal of product & brand management 24 (2015) 5, pp. 449-461
Persistent link: https://www.econbiz.de/10011443002
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Revisiting the match-up hypothesis : effects of brand-incongruent celebrity endorsements
Törn, Fredrik - In: Journal of current issues and research in advertising : … 33 (2012) 1, pp. 20-36
Persistent link: https://www.econbiz.de/10009671506
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Influence of consumers' brand expectations on apparel brands' US-based sourcing strategy
Bhaduri, Gargi - In: The journal of consumer marketing 34 (2017) 1, pp. 74-83
Persistent link: https://www.econbiz.de/10011616243
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Implicit and explicit preferences for brand name sounds
Pogacar, Ruth; Kouril, Michal; Carpenter, Thomas P.; … - In: Marketing letters : a journal of research in marketing 29 (2018) 2, pp. 241-259
Persistent link: https://www.econbiz.de/10011876282
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Brand advertising in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell; Schenkel, Mark T. - In: Journal of marketing channels : ... distribution … 24 (2017) 1/2, pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
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The efficacy of brand-execution tactics in TV advertising, brand placements, and Internet advertising
Romaniuk, Jenni - In: Journal of advertising research 49 (2009) 2, pp. 143-150
Persistent link: https://www.econbiz.de/10003860456
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Effects of advertising and product placement on television audiences
Wilbur, Kenneth C.; Sovinsky, Michelle; Ridder, Geert - 2009
Persistent link: https://www.econbiz.de/10003942211