//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Wirkungsvolle Inserate für den...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
USA
Einzelhandel
17,784
Retail trade
14,737
Werbung
13,855
Advertising
9,795
Konsumentenverhalten
6,956
Consumer behaviour
6,938
Werbewirkung
3,953
Advertising effects
3,896
Theorie
2,996
Theory
2,936
Deutschland
2,800
Online-Marketing
2,048
Internet marketing
2,041
United States
1,805
Germany
1,659
Online-Handel
1,557
Online retailing
1,552
Beziehungsmarketing
1,462
Relationship marketing
1,461
Markenführung
1,405
Brand management
1,401
Preismanagement
1,343
Pricing strategy
1,343
Electronic Commerce
1,342
E-commerce
1,268
Supply chain
1,239
Lieferkette
1,238
Marketing
1,160
Wettbewerb
1,093
Marketingmanagement
1,034
Großbritannien
1,021
Marketing management
1,002
Vertriebsweg
999
Distribution channel
995
Competition
915
Indien
903
India
877
Markenartikel
818
United Kingdom
818
more ...
less ...
Online availability
All
Undetermined
244
Free
210
Type of publication
All
Article
1,250
Book / Working Paper
787
Journal
15
Type of publication (narrower categories)
All
Article in journal
1,042
Aufsatz in Zeitschrift
1,042
Graue Literatur
284
Non-commercial literature
284
Working Paper
221
Arbeitspapier
215
Aufsatz im Buch
152
Book section
152
Hochschulschrift
57
Thesis
45
Collection of articles of several authors
27
Sammelwerk
27
Case study
26
Fallstudie
26
Amtsdruckschrift
19
Aufsatzsammlung
19
Government document
19
Lehrbuch
19
Textbook
19
Statistics
15
Statistik
15
Reprint
14
Collection of articles written by one author
12
Sammlung
12
Bibliografie enthalten
10
Bibliography included
10
Konferenzschrift
9
Conference paper
8
Konferenzbeitrag
8
Bibliographie
7
Glossar enthalten
7
Glossary included
7
Guidebook
7
Ratgeber
7
No longer published / No longer aquired
6
Conference proceedings
5
Dissertation u.a. Prüfungsschriften
5
Bibliografie
4
Company information
4
Firmeninformation
4
more ...
less ...
Language
All
English
1,860
Undetermined
115
German
72
French
6
Hungarian
1
Russian
1
Spanish
1
more ...
less ...
Author
All
Kaiser, Harry M.
26
Neumark, David
10
Bernard, Andrew B.
9
Hortaçsu, Ali
9
Jensen, J. Bradford
9
Mueller, Barbara
9
Schott, Peter K.
9
Silk, Alvin J.
9
Weitz, Barton A.
9
Diehl, Sandra
8
Raman, Ananth
8
Saffer, Henry
8
Seldon, Barry J.
8
Kesavan, Saravanan
7
Moser, H. R.
7
Redding, Stephen
7
Reid, Leonard N.
7
Richards, Timothy J.
7
Berndt, Ernst R.
6
Campbell, Jeffrey R.
6
Dave, Dhaval
6
Einav, Liran
6
Gaur, Vishal
6
Haltiwanger, John C.
6
Hausman, Jerry A.
6
Kinnucan, Henry W.
6
Lafontaine, Francine
6
Levy, Michael
6
Nakamura, Leonard Isamu
6
Schmit, Todd M.
6
Syverson, Chad
6
An, Soontae
5
Ciccarella, Stephen
5
Diamond, Jay
5
Ellison, Glenn
5
Ellison, Sara Fisher
5
Forker, Olan D.
5
Hosken, Daniel S.
5
Huh, Jisu
5
Leibtag, Ephraim
5
more ...
less ...
Institution
All
National Bureau of Economic Research
18
USA / Bureau of the Census
9
Cornell University / Department of Agricultural Economics
3
Federal Trade Commission
3
Advertising Federation of America / Bureau of Research and Education
2
Boston College / Department of Economics
2
Federal Reserve Bank of Chicago
2
Friedrich-Schiller-Universität Jena
2
Harvard Graduate School of Business Administration
2
National Retail Merchants Association
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
Agence Europénne de Productivité
1
American Marketing Association
1
Art Directors Club <New York, N.Y.>
1
Axel Springer Verlag
1
Axel Springer Verlag, Marketing Anzeigen
1
British Productivity Team on Retailing
1
Brookings Institution / Task Force on the Internet
1
CRC Press <Boca Raton, Fla.>
1
California Agricultural Experiment Station
1
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
1
Centre for International Economic Studies
1
Confederation British Industry
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Eisenhower Center for the Conservation of Human Resources
1
European Productivity Agency
1
European Society for Opinion and Marketing Research
1
Federal Reserve Bank of San Francisco
1
Federal Reserve System / Board of Governors
1
Federal Reserve System / Payments System Development Committee
1
Goethe-Universität Frankfurt am Main
1
Gottlieb-Duttweiler-Institut für Wirtschaftliche und Soziale Studien <Rüschlikon>
1
IC2 Institute
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
International Association of Business Communicators
1
Internationale Handelstagung <1992, Rüschlikon>
1
more ...
less ...
Published in...
All
Working paper / National Bureau of Economic Research, Inc.
61
Journal of advertising research
37
Journal of advertising : official publication of the American Academy of Advertising
32
International journal of advertising : the quarterly review of marketing communications
27
Journal of retailing and consumer services
25
International journal of retail & distribution management
19
NBER working paper series
18
Journal of business research : JBR
17
The electricity journal
16
American journal of agricultural economics
14
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
The journal of law & economics
14
Business horizons
12
Monthly labor review : MLR
11
The American economic review
11
The journal of media economics
11
Journal of current issues and research in advertising : JCIRA
10
The journal of business : B
10
Discussion paper / Centre for Economic Policy Research
9
Economic inquiry : journal of the Western Economic Association International
9
International journal of industrial organization
9
Journal of historical research in marketing
9
The advertising and consumer culture reader
9
The international review of retail, distribution and consumer research
9
The review of economics and statistics
9
Working papers / Harvard Business School, Division of Research
9
Journal of marketing communications
8
Journal of political economy
8
Services marketing quarterly
8
The journal of industrial economics
8
Advances in applied microeconomics : a research annual
7
European journal of operational research : EJOR
7
Journal of marketing channels : ... distribution systems, strategy, and management
7
Journal of marketing theory and practice
7
Journal of the Academy of Marketing Science
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Proceedings of the Business and Economic Statistics Section / American Statistical Association : papers presented at the annual meeting of the American Statistical Association, ... under the sponsorship of the Business and Economic Statistics Section
7
Review of industrial organization : RIO
7
Southern economic journal
7
Working papers / Bureau of Economics, Federal Trade Commission
7
more ...
less ...
Source
All
ECONIS (ZBW)
1,931
USB Cologne (EcoSocSci)
114
EconStor
6
OLC EcoSci
1
Showing
1
-
10
of
2,052
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A content analysis of children's print advertising, 1948 - 1974
Jenkins, William D.
-
1976
Persistent link: https://www.econbiz.de/10000733739
Saved in:
2
National magazines as advertising media : prep. by Research Department
1947
Persistent link: https://www.econbiz.de/10003638233
Saved in:
3
The right to be read
Weigand, Robert E.
- In:
Business horizons
14
(
1971
)
5
,
pp. 27-36
Persistent link: https://www.econbiz.de/10003704275
Saved in:
4
Toward dialectic discourse in advertising : McDonald's, Adbusters and the subvertising of corporate American culture
Blick, Paul
- In:
New approaches to discourse and business communication
,
(pp. 62-81)
.
2009
Persistent link: https://www.econbiz.de/10003877613
Saved in:
5
Personification in advertising : using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie
;
McQuarrie, Edward F.
;
Phillips, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
Saved in:
6
Development of an advertising impact index to test advertisements in magazines
Martín-Santana, Josefa D.
;
Beerli-Palacio, Asunción
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 107-124
Persistent link: https://www.econbiz.de/10009770263
Saved in:
7
Cultural values in financial services advertising : a cross-cultural study of magazine ads in the USA and Korea
Song, Young-A.
;
Ahn, Hongmin
;
Sung, Yongjun
- In:
The journal of services marketing
28
(
2014
)
5
,
pp. 349-360
Persistent link: https://www.econbiz.de/10010419915
Saved in:
8
Extremly thin models in print ads : the dark sides
Andersen, Kelly
;
Paas, Leonard Jasper
- In:
Journal of marketing communications
20
(
2014
)
6
,
pp. 447-464
Persistent link: https://www.econbiz.de/10010436753
Saved in:
9
Advertising of marketing research services to marketers
Arambewela, Rodney
;
Polonsky, Michael Jay
- In:
Journal of international marketing and marketing research
36
(
2011
)
2
,
pp. 59-74
Persistent link: https://www.econbiz.de/10009232305
Saved in:
10
Advertising in the printed media
McClure, Leslie Willard
-
1964
Persistent link: https://www.econbiz.de/10002772486
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->