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USA
Konsumentenverhalten
79,157
Consumer behaviour
78,724
Theorie
9,220
Theory
9,057
Beziehungsmarketing
8,788
Relationship marketing
8,777
Markenführung
7,370
Brand management
7,367
Markenimage
6,536
Brand image
6,512
Online-Handel
5,440
Online retailing
5,427
Kundenzufriedenheit
5,388
Customer satisfaction
5,386
Social Web
5,072
Social web
5,069
United States
4,483
Online-Marketing
4,415
Internet marketing
4,392
Dienstleistungsqualität
4,283
Service quality
4,281
Brand
4,228
Markenartikel
4,223
Einzelhandel
4,104
Deutschland
4,049
Retail trade
4,023
Germany
3,757
Electronic Commerce
3,683
E-commerce
3,567
Werbewirkung
3,566
Verbraucherverhalten
3,565
Advertising effects
3,528
Experiment
3,381
Emotion
3,159
Werbung
2,912
Advertising
2,874
Privater Konsum
2,833
Private consumption
2,829
Preismanagement
2,727
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Undetermined
841
Free
591
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Article
3,236
Book / Working Paper
1,424
Journal
16
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Article in journal
2,970
Aufsatz in Zeitschrift
2,970
Graue Literatur
752
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752
Working Paper
704
Arbeitspapier
643
Aufsatz im Buch
242
Book section
242
Hochschulschrift
139
Thesis
119
Collection of articles of several authors
59
Sammelwerk
59
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48
Sammlung
48
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39
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37
Textbook
36
Case study
24
Fallstudie
24
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18
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17
Konferenzbeitrag
17
Amtsdruckschrift
16
Government document
16
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14
Bibliografie enthalten
13
Bibliography included
13
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12
Glossary included
12
Systematic review
12
Übersichtsarbeit
12
Guidebook
9
Ratgeber
9
Bibliografie
5
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5
Statistik
4
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3
No longer published / No longer aquired
3
Statistics
3
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2
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English
4,583
German
61
Undetermined
22
French
12
Spanish
1
Swedish
1
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Lusk, Jayson L.
20
Stavins, Joanna
19
Schuh, Scott
18
McFadden, Daniel
17
Winter, Joachim
16
Agarwal, Sumit
15
Einav, Liran
15
Heiss, Florian
15
Han, Heesup
13
Jang, Soocheong
13
Tonsor, Glynn T.
12
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Nayga, Rodolfo M.
11
Allcott, Hunt
10
Cawley, John H.
10
Chomsisengphet, Souphala
10
Dong, Diansheng
10
Kaiser, Harry M.
10
Kaplan, Greg
10
Kolstad, Jonathan T.
10
Lusardi, Annamaria
10
Roe, Brian
10
Baghestani, Hamid
9
Bronnenberg, Bart J.
9
Dubé, Jean-Pierre
9
Lennon, Sharron J.
9
Nevo, Aviv
9
Sommer, Martin
9
Souleles, Nicholas S.
9
Barber, Nelson
8
Carpenter, Jason M.
8
Finkelstein, Amy
8
Hawkins, Del I.
8
Hurst, Erik
8
Kiser, Elizabeth K.
8
McFadden, Dawn Thilmany
8
Richards, Timothy J.
8
Slacalek, Jirka
8
Stewart, Hayden
8
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National Bureau of Economic Research
52
IGI Global
12
American Marketing Association
8
Friedrich-Schiller-Universität Jena
4
USA / Bureau of Foreign and Domestic Commerce
4
American Home Economics Association
2
Federal Reserve Bank of New York
2
INSEAD
2
Information Resources Management Association
2
Springer Fachmedien Wiesbaden
2
USA / Economic Research Service
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
American Council on Consumer Interests
1
American Management Association
1
American Management Asssociations
1
Boston College / Department of Economics
1
Brookings Institution
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
Centre of Policy Studies
1
Chambre de commerce et d'industrie de Paris
1
Columbia University / Bureau of Applied Social Research
1
Conference on Research in Income and Wealth
1
Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Cornell University / Department of Applied Economics and Management
1
Department of Labor
1
Deutsches Historisches Institut Washington DC
1
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
Ecole des hautes études commerciales <Montréal> / Institut d'économie appliquée
1
European University Institute / Department of Economics
1
Europäische Kommission / Information Market Observatory
1
Fachhochschule Reutlingen / European School of Business
1
Federal Reserve Bank of Chicago / Research Dept
1
Federal Reserve Bank of San Francisco
1
Federal Reserve Bank of St. Louis
1
Federal Reserve System / Division of Research and Statistics
1
Global Development and Environment Institute
1
Global Development and Environment Institute <Medford, Mass.>
1
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Working paper / National Bureau of Economic Research, Inc.
247
Journal of consumer research : JCR ; an interdisciplinary bimonthly
146
Journal of retailing and consumer services
71
Journal of business research : JBR
68
Psychology & marketing
62
Journal of fashion marketing and management
58
International journal of hospitality management
52
NBER working paper series
50
American journal of agricultural economics
43
Journal of consumer affairs : official publication of the American Council on Consumer Interests
40
The journal of consumer marketing
38
International journal of consumer studies
37
The American economic review
37
Journal of international consumer marketing
33
Journal of marketing theory and practice
33
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
33
International journal of retail & distribution management
30
Sport marketing quarterly : preferred journal of the Sport Marketing Association
30
American economic journal : a journal of the American Economic Association
28
Journal of consumer behaviour : an international research review
28
International journal of sport management and marketing : IJSMM
25
Discussion paper / Centre for Economic Policy Research
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
24
Journal of sport management : the official journal of the North American Society of Sport Management
24
Journal of advertising research
23
Journal of the Academy of Marketing Science
23
Applied economics
22
Journal of food products marketing
22
Journal of advertising : official publication of the American Academy of Advertising
20
Journal of marketing
20
The review of economics and statistics
20
Journal of business ethics : JOBE
19
Journal of travel and tourism marketing
19
Services marketing quarterly
18
Finance and economics discussion series
17
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
17
Journal of hospitality marketing & management
17
The journal of product & brand management
17
The journal of services marketing
17
Young consumers : insight and ideas for responsible marketers
17
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Source
All
ECONIS (ZBW)
4,531
USB Cologne (EcoSocSci)
65
EconStor
61
OLC EcoSci
13
RePEc
5
USB Cologne (business full texts)
1
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1
Ad creativity via augmented reality technology in online video ads : the differential role of novelty, message usefulness, and ad-consumer association
Feng, Yang
;
Xie, Quan
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 907-933
Persistent link: https://www.econbiz.de/10012179077
Saved in:
2
Augmented reality experiences and sensation seeking
Park, Sangwon
;
Stangl, Brigitte
- In:
Tourism management : research, policies, practice
77
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012152108
Saved in:
3
Anthropomorphism and augmented reality in the retail environment
Van Esch, Patrick
;
Griffith, Denni Arli
;
Gheshlaghi, …
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 35-42
Persistent link: https://www.econbiz.de/10012025826
Saved in:
4
Consumer profiles in reality vs fantasy-based virtual worlds : implications for brand entry
Melancon, Joanna Phillips
- In:
Journal of research in interactive marketing : …
5
(
2011
)
4
,
pp. 298-312
Persistent link: https://www.econbiz.de/10009486390
Saved in:
5
Virtual agents in e-commerce : representational characteristics for seniors
Chattaraman, Veena
;
Kwon, Wi-suk
;
Gilbert, Juan E.
; …
- In:
Journal of research in interactive marketing : …
5
(
2011
)
4
,
pp. 276-297
Persistent link: https://www.econbiz.de/10009486391
Saved in:
6
Exploring source effects for online sales outcoumes: the role of avatar-buyer similarity
Pentina, Iryna
;
Taylor, David G.
- In:
Journal of customer behaviour
9
(
2010
)
2
,
pp. 135-150
Persistent link: https://www.econbiz.de/10003989250
Saved in:
7
Beyond touchdowns, homeruns , and three-pointers : an exaination of fantasy sport participation motivation
Ruihley, Brody J.
;
Hardin, Robin L.
- In:
International journal of sport management and marketing …
10
(
2011
)
3/4
,
pp. 232-256
Persistent link: https://www.econbiz.de/10009514080
Saved in:
8
Second life : your world. Your
imagination
. - Your success? ; eine empirische Analyse des Erfolgspotentials von Second Life
Huber, Frank
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003712427
Saved in:
9
The relationship between avatar-based customization, player identification, and motivation
Turkay, Selen
;
Kinzer, Charles K.
- In:
Transforming gaming and computer simulation …
,
(pp. 48-79)
.
2017
Persistent link: https://www.econbiz.de/10011634695
Saved in:
10
How the virtual business library meets the virtual researcher : a case of a customer driven innovation
Lehtonen, Eeva-Liisa
;
Savinen, Teppo
-
1997
Persistent link: https://www.econbiz.de/10000965743
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