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Gender differences in information processing and transparency : cases of apparel brands' social responsibility claims
Bhaduri, Gargi; Ha-Brookshire, Jung E. - In: The journal of product & brand management 24 (2015) 5, pp. 504-517
Persistent link: https://www.econbiz.de/10011443034
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Post-retail responsibility of garments : a fashion industry perspective
Hvass, Kerli Kant - In: Journal of fashion marketing and management 18 (2014) 4, pp. 413-430
Persistent link: https://www.econbiz.de/10010530881
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Fashion as a matter of values : on how a transformative educating process can initiate a positive change
Sburlino, Mélanie - In: Sustainable fashion : consumer awareness and education, (pp. 53-75). 2019
Persistent link: https://www.econbiz.de/10011955767
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Launching a youth apparel brand : Jonathan West New York
Taran, Zina; Rosetti, Joe; Dombroski, Ed - In: Brand research : [an outcome of the second …, (pp. 115-123). 2009
Persistent link: https://www.econbiz.de/10009623339
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Socially responsible or financially exploitative? : sports fans' views of the response by sportswear brands to athlete activism in the USA
Cleland, Jamie; Cashmore, Ernest; Dixon, Kevin; … - In: International journal of sport management and marketing … 24 (2024) 1, pp. 23-39
Persistent link: https://www.econbiz.de/10015066412
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An exploration of US-made clothing in China
Shen, Dong; Wang, Qiuyue - In: Journal of fashion marketing and management 21 (2017) 2, pp. 247-261
Persistent link: https://www.econbiz.de/10011661983
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Implicit and explicit preferences for brand name sounds
Pogacar, Ruth; Kouril, Michal; Carpenter, Thomas P.; … - In: Marketing letters : a journal of research in marketing 29 (2018) 2, pp. 241-259
Persistent link: https://www.econbiz.de/10011876282
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Effect of CEO recognition on brand sympathy through consumer product perception : a comparative analysis of Japanese and U.S. consumers
Furukawa, Hiroyasu - In: Journal of global marketing 35 (2022) 2, pp. 133-147
Persistent link: https://www.econbiz.de/10013361595
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Merchandise planning models for fashion retailing
Rajaram, Kumar - In: Supply chain analysis : a handbook on the interaction …, (pp. 105-145). 2008
Persistent link: https://www.econbiz.de/10003620471
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Exploring consumers' attitude formation toward their own brands when in crisis : cross-national comparisons between USA and China
Kim, Sojung; Yim, Mark Yi-Cheon - In: The journal of product & brand management 31 (2022) 1, pp. 56-72
Persistent link: https://www.econbiz.de/10012798133