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Essays in the economics of mass media
Gentzkow, Matthew Aaron - 2004
Persistent link: https://www.econbiz.de/10003386877
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Consumption of mass media: analysis and outlook
Kürble, Peter - In: Multimedia - potentials and challenges from an economic …, (pp. 149-177). 1997
Persistent link: https://www.econbiz.de/10001321944
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The effectiveness and targeting of television advertising
Shachar, Ron - In: Journal of economics & management strategy : JEMS 7 (1998) 3, pp. 363-396
Persistent link: https://www.econbiz.de/10001247585
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Television at work : industrial media and American labor
Hughes, Kit - 2020
horizon, to see the unseen" : industrial television in the post-war era flow -- Frankly boring and agonizingly slow … : television moves to the office immediacy -- The other format wars : cartridges, cassettes, and making home work time …-shifting -- "The people's network" : soft management with satellite business television narrowcasting. …
Persistent link: https://www.econbiz.de/10012106142
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Creating online videos that engage viewers
Pirouz, Dante M.; Johnson, Allison R.; Thomson, Matthew; … - In: MIT sloan management review 56 (2014/15) 4, pp. 83-88
Persistent link: https://www.econbiz.de/10011339896
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Persistent effects of violent media content
Lindo, Jason M.; Swensen, Isaac D.; Waddell, Glen R. - 2020
Persistent link: https://www.econbiz.de/10012239085
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Youtube, Clipfish und das Ende des Fernsehens? : Problemfelder und Nutzung von Videoportalen
Machill, Marcel; Zenker, Martin - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003590495
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Do online video platforms cannibalize television? : how viewers are moving from old screens to new ones
Cha, Jiyoung - In: Journal of advertising research 53 (2013) 1, pp. 71-82
Persistent link: https://www.econbiz.de/10009745865
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Television: back to the future
Sharp, Byron; Beal, Virginia; Collins, Martin - In: Journal of advertising research 49 (2009) 2, pp. 211-219
Persistent link: https://www.econbiz.de/10003860576
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Clash of the Titans: does Internet use reduce television viewing?
Liebowitz, Stanley Jason; Zentner, Alejandro - In: The review of economics and statistics 94 (2012) 1, pp. 234-245
Persistent link: https://www.econbiz.de/10009565356