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USA
Theorie
58
Theory
58
Consumer behaviour
47
Konsumentenverhalten
47
China
38
Einzelhandel
28
Retail trade
28
Handelsmarke
25
Store brand
25
United States
22
Welt
20
World
20
Brand management
18
Markenführung
18
Brand
17
Markenartikel
17
Beziehungsmarketing
14
Relationship marketing
14
Estimation
12
Schätzung
12
Volatility
12
Volatilität
12
Auslandsinvestition
11
Foreign investment
11
Geldpolitik
11
Marketing management
11
Marketingmanagement
11
Monetary policy
11
Sales promotion
11
Verkaufsförderung
11
Großbritannien
10
United Kingdom
10
Aktienmarkt
9
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Brand image
9
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9
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9
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English
22
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Ma, Yue
7
Ailawadi, Kusum L.
5
Grewal, Dhruv
4
Hughes Hallett, Andrew
4
Ma, Yu
4
Foreman-Peck, James S.
3
Ma, Yiming
3
Xiao, Kairong
3
Zeng, Yao
3
Chen, Lin
2
Gauri, Dinesh
2
González-Benito, Óscar
2
Martos-Partal, Mercedes
2
Ailawadi, Kusum
1
Allen, Joseph A.
1
Diefendorff, James M.
1
García-Zamora, Evelyn
1
Gauri, Dinesh K.
1
Gauri, Dinesh Kumar
1
Gedenk, Karen
1
Hall, Kevin
1
Harlam, Bari A.
1
Houston, Joel F.
1
Jiang, Liangliang
1
Kopalle, Praveen K.
1
Labeaga, José M.
1
Lado Cousté, Nora
1
Lado-Cousté, Nora
1
Ma, Yufeng
1
Martínez Ros, Ester
1
Martínez-Ruiz, María Pilar
1
Mollá Descals, Alejandro
1
Muñoz-Gallego, Pablo A.
1
Neslin, Scott A.
1
Qu, Baozhi
1
Trivedi, Minakshi
1
Xuan, Yuhai
1
Zhang, Yifan
1
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Journal of marketing
2
Working papers / Rodney L. White Center for Financial Research
2
Cahiers de l'ISMEA / AF, Série Histoire quantitative de l'économie française
1
Decision support systems : DSS ; the international journal
1
Economic modelling
1
Economies et sociétés : cahiers de l'ISMEA
1
European economic review : EER
1
Innovation: organization & management : IOM
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of accounting research
1
Journal of advertising research
1
Journal of business and psychology
1
Journal of financial economics
1
Journal of retailing
1
MSI reports : working paper series
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Papers and proceedings of the ... annual congress of the European Economic Association
1
Review of international economics
1
The new transatlantic economy
1
The review of financial studies
1
Tuck School of Business working paper / Tuck School of Business at Dartmouth
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ECONIS (ZBW)
22
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1
Soda versus cereal and sugar versus fat : drivers of healthful food intake and the impact of diabetes diagnosis
Ma, Yu
;
Ailawadi, Kusum L.
;
Grewal, Dhruv
- In:
Journal of marketing
77
(
2013
)
3
,
pp. 101-120
Persistent link: https://www.econbiz.de/10009747817
Saved in:
2
An empirical investigation of the impact of gasoline prices on grocery shopping behavior
Ma, Yu
;
Ailawadi, Kusum L.
;
Gauri, Dinesh K.
;
Grewal, Dhruv
- In:
Journal of marketing
75
(
2011
)
2
,
pp. 18-35
Persistent link: https://www.econbiz.de/10008935845
Saved in:
3
An empirical investigation of the impact of gasoline prices on grocery shopping behavior
Ma, Yu
;
Gauri, Dinesh
;
Ailawadi, Kusum
;
Grewal, Dhruv
- In:
MSI reports : working paper series
(
2010
)
1
,
pp. 3-59
Persistent link: https://www.econbiz.de/10008992313
Saved in:
4
Measuring the efficiency of category-level sales response to promotions
Trivedi, Minakshi
;
Gauri, Dinesh Kumar
;
Ma, Yu
- In:
Management science : journal of the Institute for …
63
(
2017
)
10
,
pp. 3473-3488
Persistent link: https://www.econbiz.de/10011760515
Saved in:
5
The double jeopardy loyalty effect using discrete choice models
Labeaga, José M.
;
Lado-Cousté, Nora
;
Martos-Partal, …
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
5
,
pp. 633-652
Persistent link: https://www.econbiz.de/10008688899
Saved in:
6
The power of a package
Lado Cousté, Nora
;
Martos-Partal, Mercedes
;
Martínez …
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 364-375
Persistent link: https://www.econbiz.de/10009663631
Saved in:
7
Retail pricing decisions and product category competitive structure
González-Benito, Óscar
;
Martínez-Ruiz, María Pilar
; …
- In:
Decision support systems : DSS ; the international journal
49
(
2010
)
1
,
pp. 110-119
Persistent link: https://www.econbiz.de/10003953524
Saved in:
8
Organizational and environmental factors as moderators of the relationship between multidimensional innovation and performance
García-Zamora, Evelyn
;
González-Benito, Óscar
; …
- In:
Innovation: organization & management : IOM
15
(
2013
)
2
,
pp. 224-244
Persistent link: https://www.econbiz.de/10009789650
Saved in:
9
Understanding competition between retailers and manufacturers : an integrated analysis of store brand and national brand deal usage
Ailawadi, Kusum L.
(
contributor
);
Gedenk, Karen
(
contributor
)
-
2003
-
Rev.
Persistent link: https://www.econbiz.de/10003755018
Saved in:
10
Retailer promotion pass-through : a measure, its magnitude, and its determinants
Ailawadi, Kusum L.
;
Harlam, Bari A.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 782-791
Persistent link: https://www.econbiz.de/10003885072
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