Javalgi, Rajshekhar G.; Thomas, Edward G.; Rao, S.R. - In: European Journal of Marketing 26 (1992) 7, pp. 45-64
an increasingly important strategic issue. The key to this is an understanding of the traveller′s perceptions of … destinations. This study focuses on determining US pleasure travellers′ perceptions of selected European destinations for touring … and outdoor vacations. The study findings are used to suggest various strategic directions for European travel and tourism …