Uses conjoint analysis to investigate the relative importance of the country of origin of a product to consumers in the …

approach by examining the impact of country of origin, levels of foreign product ownership and consumer′s occupational status …

(patriotism, economy/jobs) rather than product‐related issues such as quality. Furthermore, when consumers see the phrase “made in …A sample of 400 consumers in a mall intercept copy test were shown one of four print advertisements for two consumer …

. Examines the information consumers want from Yellow Pages advertisements to help them select these services. Specifically …, consumers want factual information regarding the type of law/accounting practiced, type of service offered, and contact …

Examines the phenomenon of price signalling whereby consumer goods manufacturers attempt to signal higher quality via a … higher price when objective product quality is, in fact, not demonstrably higher. Shows that higher price alone does not … succeed in signalling higher quality, but that higher price accompanied by premium‐quality signals in the other elements of …

sample of subjects in the USA. Specifically, a sample of student subjects from Taiwan is compared to a sample of student …