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Consumer sociability and service provider expertise influence on service relationship success
Spake, Deborah F.; Megehee, Carol M. - In: The journal of services marketing 24 (2010) 4, pp. 314-324
Persistent link: https://www.econbiz.de/10008653373
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Aging consumers and drug marketing : senior citizens' views on DTC advertising, the medicare prescription drug programme and pharmaceutical retailing
Joseph, Mathew; Spake, Deborah F.; Godwin, Dana Moffett - In: Journal of medical marketing : device, diagnostic and … 8 (2008) 3, pp. 221-228
Persistent link: https://www.econbiz.de/10003872245
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Urban senior citizens' versus rural consumers' views of DTC advertising : a preliminary investigation
Spake, Deborah F.; Joseph, Mathew; Finney, R. Zachary - In: Journal of medical marketing : device, diagnostic and … 9 (2009) 1, pp. 21-28
Persistent link: https://www.econbiz.de/10003843601
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Experience, comfort, and privacy concerns : antecedents of online spending
Spake, Deborah F.; Finney, R. Zachary; Joseph, Mathew - In: Journal of research in interactive marketing : … 5 (2011) 1, pp. 5-28
Persistent link: https://www.econbiz.de/10009129946
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Advertising time expansion, compression, and cognitive processing influences on consumer acceptance of message and brand
Megehee, Carol M. - In: Journal of business research : JBR 62 (2009) 4, pp. 420-431
Persistent link: https://www.econbiz.de/10003839873
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Special issue: creating "flipping-the-classroom" cases in training in sensemaking and decision-making in marketing
Chen, Po-Ju (ed.); Huan, T. C. (ed.); Coleman, Linda (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011635594