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Transferability and adaptability of products and promotion themes in multinational marketing : MNCs in LDCs

Keegan, Warren J. - In: Journal of global marketing 1 (1987) 1, pp. 85-103

Persistent link: https://www.econbiz.de/10001090659

International marketing : planning and practice

Samli, A. Coskun - 1993

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International direct marketing strategies: a US‐European comparison

Iyer, Ramesh T.; Hill, John S. - In: European Journal of Marketing 30 (1996) 3, pp. 65-83

International direct marketing has been around a long time in both the USA and western Europe. Yet both industries have evolved under different sets of circumstances. This 140‐company examination of US‐European international direct marketing strategies shows that US strategies seem to be...

Persistent link: https://www.econbiz.de/10014723162

The effects of performance, environmental uncertainty and relational norms on customer commitments to suppliers over the duration of customer-supplier relationships

Fink, Robert C.; James, William L.; Hatten, Kenneth J. - In: International journal of management and decision making … 9 (2008) 6, pp. 660-685

Persistent link: https://www.econbiz.de/10003793621

An exploratory study of factors associated with customer perceptions of paying above and below market prices

Fink, Robert C.; Hatten, Kenneth J.; James, William L. - In: International journal of revenue management : IJRM 4 (2010) 1, pp. 69-91

Persistent link: https://www.econbiz.de/10003928266

An exploratory study of factors associated with relational exchange choices of small-, medium- and large-sized customers

Fink, Robert C.; James, William L.; Hatten, Kenneth J. - In: Journal of targeting, measurement and analysis for marketing 17 (2009) 1, pp. 39-53

Persistent link: https://www.econbiz.de/10003830414

Control & prediction : reexamining the 2008-2009 US banking crisis

Hatten, Kenneth J.; Keeler, James P.; James, William Lowell - In: Athens journal of business & economics : AJBE 4 (2018) 4, pp. 351-374

Persistent link: https://www.econbiz.de/10011943562