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USA
Sponsorship
1,842
Sponsoring
1,772
Kommerzialisierung
1,439
Commercialization
1,435
Deutschland
564
Germany
546
Sports marketing
450
Sportmarketing
443
Sport
377
Sports
355
Consumer behaviour
332
Konsumentenverhalten
318
University research
287
Universitäre Forschung
287
Innovation
276
Forschungskooperation
267
Research collaboration
267
Professional sports
246
Profisport
246
United States
241
Sportveranstaltung
226
Sport event
225
Fußball
222
Football
220
Hochschule
218
Technology transfer
218
Technologietransfer
215
Werbewirkung
213
Advertising effects
212
Higher education institution
208
Business start-up
202
Unternehmensgründung
202
Brand management
196
Markenführung
190
sponsorship
185
Brand image
172
Markenimage
167
Marketing management
161
Marketingmanagement
160
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Undetermined
29
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25
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Article
167
Book / Working Paper
82
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128
Aufsatz in Zeitschrift
128
Aufsatz im Buch
37
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37
Graue Literatur
30
Non-commercial literature
30
Arbeitspapier
26
Working Paper
26
Case study
11
Fallstudie
11
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9
Sammelwerk
9
Hochschulschrift
8
Thesis
6
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4
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3
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3
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3
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2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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English
229
German
17
Undetermined
3
Author
All
Thursby, Marie
6
Foltz, Jeremy D.
5
Audretsch, David B.
4
Barham, Bradford L.
4
Bennett, Gregg
3
Cozzi, Guido
3
DeGaris, Larry
3
Ding, Waverly
3
Färnstrand Damsgaard, Erika
3
Galli, Silvia
3
Goldfarb, Brent
3
Kenney, Martin
3
Melo, Ana Paula
3
Walsh, John P.
3
Acs, Zoltán J.
2
Aldridge, Taylor
2
Arora, Ashish
2
Azoulay, Pierre
2
Clark, John S.
2
Cornwell, T. Bettina
2
DeNoble, Alex F.
2
Dechenaux, Emmanuel
2
Ehrlich, Sanford B.
2
Eickelberg, Jan
2
Galbraith, Craig S.
2
Gianiodis, Peter T.
2
Gim, Tae yu
2
Heshmati, Almas
2
Hickman, Thomas M.
2
Hsu, David H.
2
Hsu, Po-Hsuan
2
Jozsa, Frank P.
2
Kinney, Lance
2
Ko, Yong Jae
2
Link, Albert N.
2
Maurer, Stephen M.
2
Mody, Cyrus C. M.
2
Park, Jihyoun
2
Rausser, Gordon C.
2
Richter, Brian Kelleher
2
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National Bureau of Economic Research
3
Business Information Centre <Toronto>
1
Conference on Commercialization of the Academy <2002, Atlanta, Ga.>
1
Conference on Urban Public Expenditures <2, 1964, New York, NY>
1
Harvard Graduate School of Business Administration
1
National Industrial Conference Board
1
Published in...
All
Sport marketing quarterly : preferred journal of the Sport Marketing Association
10
International journal of sport management and marketing : IJSMM
8
Journal of sport management : the official journal of the North American Society of Sport Management
8
Spanning boundaries and disciplines : university technology commercialization in the idea age
8
The journal of technology transfer
8
Working paper / National Bureau of Economic Research, Inc.
7
International journal of sports marketing & sponsorship
6
Research policy : policy, management and economic studies of science, technology and innovation
5
Academy of Management journal : AMJ
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of advertising research
3
NBER working paper series
3
R & D management
3
The annals of regional science : an international journal of urban, regional and environmental research and policy ; official journal of the Western Regional Science Association
3
Corporate brand and corporate reputation
2
ETLA working papers
2
Economics of innovation and new technology
2
Harvard business review : HBR
2
Journal of sports economics
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Staff paper series
2
Technological innovation : generating economic results
2
Technovation : the international journal of technological innovation, entrepreneurship and technology management
2
Advances in the study of entrepreneurship, innovation, and economic growth : a research annual
1
Agricultural management strategies in a changing economy
1
American economic journal : a journal of the American Economic Association
1
Applied financial economics letters
1
Brands : interdisciplinary perspectives
1
Business and society review : a quarterly forum on the role of business in a free society
1
Business history review
1
CFAC-Schriften zur Luftfahrt
1
CUDARE working paper series
1
Competitive strategies for academic entrepreneurship : commercialization of research-based products
1
Conference Board Reports
1
Creating wealth from knowledge : meeting the innovation challenge
1
Creativity and innovation management
1
Critical perspectives on accounting : an international journal for social and organizational accountability
1
Culture and economic life
1
Decision support systems : DSS ; the international journal
1
Discussion paper / Centre for Economic Policy Research
1
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Source
All
ECONIS (ZBW)
243
USB Cologne (EcoSocSci)
4
RePEc
1
Other ZBW resources
1
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249
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1
Exploring the degree of
commercialisation
associated with sports marketing activities
Smith, Amber A.
;
Synowka, David P.
;
Clark, John S.
; …
- In:
International journal of services and operations management
11
(
2012
)
2
,
pp. 170-200
Persistent link: https://www.econbiz.de/10009503743
Saved in:
2
Integrating the opportunity development and
commercialisation
process
Virtanen, Markku
;
Pellikka, Jarkko
- In:
International journal of business and globalisation : IJBG
20
(
2018
)
4
,
pp. 479-496
Persistent link: https://www.econbiz.de/10011932552
Saved in:
3
Leveraging
sponsorship
to achieve relationship objectives through the creation of "marketing spaces" : an exploratory study
Donlan, Leah
;
Crowther, Philip
- In:
Journal of marketing communications
20
(
2014
)
4
,
pp. 291-306
Persistent link: https://www.econbiz.de/10010390880
Saved in:
4
Socially responsible or financially exploitative? : sports fans' views of the response by sportswear brands to athlete activism in the USA
Cleland, Jamie
;
Cashmore, Ernest
;
Sanderson, Jimmy
- In:
International journal of sport management and marketing …
24
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10015066412
Saved in:
5
Commercialising of design craft
Vuori, Marileea
-
1998
Persistent link: https://www.econbiz.de/10000661823
Saved in:
6
Innovationspolitik : staatliche Steuerungskapazitäten beim Aufbau wissensbasierter Industrien im internationalen Vergleich
Kaiser, Robert
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003634980
Saved in:
7
Appropriability and commercialization : evidence from MIT inventions
Dechenaux, Emmanuel
;
Goldfarb, Brent
;
Shane, Scott Andrew
; …
-
2006
Persistent link: https://www.econbiz.de/10003756099
Saved in:
8
Efficiency and technological change at U.S. Research Universities
Foltz, Jeremy D.
;
Barham, Bradford L.
;
Chavas, Jean-Paul
; …
-
2005
Persistent link: https://www.econbiz.de/10003787058
Saved in:
9
Patenting, commercialization, and US academic research in the 21st Century : the resilience of basic, federally-funded open science
Barham, Bradford L.
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003787415
Saved in:
10
Four essays on the formation and evolution of US biotechnology companies
Ding, Waverly
-
2004
Persistent link: https://www.econbiz.de/10003777967
Saved in:
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