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Consumer identity renaissance : the resurgence of identity-inspired consumption in retirement
Schau, Hope Jensen; Gilly, Mary C.; Celsi, Mary Wolfinbarger - In: Journal of consumer research : JCR ; an … 36 (2009/10) 2, pp. 255-276
Persistent link: https://www.econbiz.de/10003880190
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"The creation of inspired lives" : female fan engagement with the Twilight Saga
Schau, Hope Jensen; Buchanan-Oliver, Margo - In: Gender, culture, and consumer behavior, (pp. 33-60). 2012
Persistent link: https://www.econbiz.de/10009544246
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Special section: Markets and Marketing
Vargo, Stephen L. (contributor) - In: Australasian marketing journal 18 (2010) 4, pp. 233-263
Persistent link: https://www.econbiz.de/10008738300
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Service innovation in the digital age : key contributions and future directions
Barrett, Michael; Davidson, Elizabeth; Prabhu, Jaideep; … - In: Management information systems : mis quarterly 39 (2015) 1, pp. 135-154
Persistent link: https://www.econbiz.de/10010505864
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Health care customer value cocreation practice styles
McColl-Kennedy, Janet R.; Vargo, Stephen L.; Dagger, … - In: Journal of service research : JSR 15 (2012) 4, pp. 370-389
Persistent link: https://www.econbiz.de/10009673031
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Service-dominant logic : foundations and applications
Vargo, Stephen L.; Koskela-Huotari, Kaisa; Vink, Josina - In: The Routledge handbook of service research insights and …, (pp. 3-23). 2020
Persistent link: https://www.econbiz.de/10012238606
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A systems perspective on markets : toward a research agenda
Vargo, Stephen L.; Koskela-Huotari, Kaisa; Baron, Steve; … - In: Journal of business research : JBR 79 (2017), pp. 260-268
Persistent link: https://www.econbiz.de/10011745311