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Net promoter score : a conceptual analysis
Mandal, Pratap Chandra - In: International journal of management concepts and … 8 (2014) 4, pp. 209-219
Persistent link: https://www.econbiz.de/10011284557
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Marketing and Customer Loyalty : The Extra Step Approach
Cavallone, Mauro - 2017
This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance that it attributes to the final extra step in enhancing the...
Persistent link: https://www.econbiz.de/10012398261
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Marketing and customer loyalty : the extra step approach
Cavallone, Mauro - 2017
Persistent link: https://www.econbiz.de/10011653894
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The firm and worker loyalty
Eaton, Jonathan - 1988
Persistent link: https://www.econbiz.de/10000770683
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Relational outcomes and customer loyalty
Singh, Saranjeet - In: Global journal of business management : GJBM 3 (2009) 2, pp. 43-50
Persistent link: https://www.econbiz.de/10003992120
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The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy; Behi, Azza Temessek - In: The journal of product & brand management 20 (2011) 1, pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
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Do customer acquisition cost, retention and usage matter to firm performance and valuation?
Livne, Gilad; Simpson, Ana; Talmor, Eli - In: Journal of business finance & accounting : JBFA 38 (2011) 3/4, pp. 334-363
Persistent link: https://www.econbiz.de/10009159877
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Is the NPS a trustworth performace measure?
Kristensen, Kai; Eskildsen, Jacob - In: The TQM journal : the international review of … 26 (2014) 2, pp. 202-214
Persistent link: https://www.econbiz.de/10010253368
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Compensatory solution : can it save a company from a service failure?
Tran, Trang P.; Roswinanto, Widyarso; Yunus, Erlinda Nusron - In: Services marketing quarterly 37 (2016) 2, pp. 80-97
Persistent link: https://www.econbiz.de/10011486830
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Indentifying the factors that influence retail customer loyalty and capitalising them
Cant, Michael C.; Toit, Michael du - In: International business and economics research journal 11 (2012) 11, pp. 1223-1232
Persistent link: https://www.econbiz.de/10009671140