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When do direct mailings create value for companies? : implications of an experimental study in consumer goods markets
Kindermann, Harald; Werani, Thomas; Smejkal, Angela - 2011
Persistent link: https://www.econbiz.de/10009374633
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When do direct mailings create value for companies? : implications of an experimental study in consumer goods markets
Kindermann, Harald; Werani, Thomas; Smejkal, Angela - In: Modelling value : selected papers of the 1st …, (pp. 149-166). 2012
Persistent link: https://www.econbiz.de/10009426641
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A cross-national comparison of consumers' attitudes toward direct marketing and purchase intention
Durvasula, Srinivas; Akhter, Syed H.; Bamossy, Gary J. - 1996
Persistent link: https://www.econbiz.de/10000930027
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Modeling of customer response to marketing of local telephone services
Napiorkowski, Gregory - In: Dynamic competitive analysis in marketing : proceedings …, (pp. 252-282). 1996
Persistent link: https://www.econbiz.de/10001319626
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Attitudes towards direct marketing, privacy, environment, and trust: Taiwan vs. U.S.
Lee, Monle - In: International Journal of Commerce and Management 14 (2004) 1, pp. 1-18
direct marketing, privacy, environmental concerns, and trust issues. International direct marketers must take care to respect …
Persistent link: https://www.econbiz.de/10014766289
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Kategorielle Regression als Selektionsverfahren im Direktmarketing
Musiol, Gerald - 1996
Persistent link: https://www.econbiz.de/10000622388
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M-politics : credibility and effectiveness of mobile political communications
Prete, Maria Irene - In: Journal of targeting, measurement and analysis for marketing 16 (2007/08) 1, pp. 48-56
Persistent link: https://www.econbiz.de/10003698740
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Going local : exploring consumer behavior and motivations for direct food purchases
McFadden, Dawn Thilmany; Bond, Craig A.; Bond, Jennifer … - In: American journal of agricultural economics 90 (2008) 5, pp. 1303-1309
Persistent link: https://www.econbiz.de/10003783469
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Pharmaceutical promotion in an age of consumerism
Donohue, Julie Marie - 2004
Persistent link: https://www.econbiz.de/10003776824
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Psychological factors affecting perceptions of unsolicited commercial e-mail
Morimoto, Mariko; Chang, Susan - In: Journal of current issues and research in advertising : … 31 (2009) 1, pp. 63-73
Persistent link: https://www.econbiz.de/10003862207