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Segmentation and customer insight in contemporary services marketing practice : why grouping customers is no longer enough

Bailey, Christine; Baines, Paul R.; Wilson, Hugh; … - In: Journal of marketing management : MM 25 (2009) 3/4, pp. 227-252

Persistent link: https://www.econbiz.de/10003838526

An exploratory case study analysis of contemporary marketing practices

Palmer, Roger; Wilson, Hugh - In: Journal of strategic marketing 17 (2009) 2, pp. 169-187

Persistent link: https://www.econbiz.de/10003858948

Measuring communication channel experiences and their influence on voting in the 2010 British General Election

Baines, Paul; MacDonald, Emma K.; Wilson, Hugh; Blades, … - In: Journal of marketing management : MM 27 (2011) 7/8, pp. 691-717

Persistent link: https://www.econbiz.de/10009310369

The implications of service-dominant logic and integrated solutions on the sales function

Le Meunier-FitzHugh, Kenneth; Baumann, Jasmin; Palmer, Roger - In: Journal of marketing theory and practice 19 (2011) 4, pp. 423-440

Persistent link: https://www.econbiz.de/10009383555

The diffusion of e-commerce in UK SMEs

Wilson, Hugh; Daniel, Elizabeth; Davies, Ian A. - In: Journal of marketing management : MM 24 (2008) 5/6, pp. 489-516

Persistent link: https://www.econbiz.de/10003746662

Factors influencing the adoption of online recruitment

Parry, Emma; Wilson, Hugh - In: Personnel Review 38 (2009) 6, pp. 655-673

Purpose – The internet is initially hailed as the future of recruitment and is expected to replace other media as the preferred recruitment method, but the adoption of online recruitment has not been as comprehensively predicted. In addition, empirical research regarding online recruitment...

Persistent link: https://www.econbiz.de/10014974120