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Are private label users attractive targets for retailer coupons?

Nies, Salome; Natter, Martin - In: International journal of research in marketing : IJRM ; … 27 (2010) 3, pp. 281-291

Persistent link: https://www.econbiz.de/10008664484

Price promotion landscape in the US and UK : depicting retail practice to inform future research agenda

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Managing the retail supply chain : merchandising strategies that increase sales and improve profitability

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The impact of price promotions on sales of unhealthy food and drink products in British retail stores

Watt, Toby; Beckert, Walter; Smith, Richard; Cornelsen, … - In: Health economics 32 (2023) 1, pp. 25-46

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Are Private Label Users Attractive Targets for Retailer Coupons?

Nies, Salome; Natter, Martin - 2010

Brand-nonspecific retailer coupons that entitle customers to assortment-wide discounts appeal in similar ways to national brand (NB) and private label (PL) users. The latter may be considered an attractive target group because they express high levels of deal proneness. However, it is unclear...

Persistent link: https://www.econbiz.de/10014045323