Narrow search
Showing 1 - 10 of 10,280
Cover Image
Half or full page for print ADS? : the case of a well known brand in three European countries
Dianoux, Christian; Linhart, Zdenek; Kettnerová, Jana - In: Perspectives on internationalization and international …, (pp. 251-262). 2008
Persistent link: https://www.econbiz.de/10003729470
Cover Image
Die Marke: Wesen und Merkmale eines bedeutenden Wertschöpfers
Becker, Christian - In: Vom Strand zum Green : eine sportökonomische Analyse …, (pp. 27-50). 2008
Persistent link: https://www.econbiz.de/10003753348
Cover Image
Win-win strategies at discount stores ; Report No. 06-109
Deleersnyder, Barbara; Dekimpe, Marnik G.; Steenkamp, … - In: MSI reports : working paper series (2006) 2, pp. 45-57
Persistent link: https://www.econbiz.de/10003346474
Cover Image
Win-win strategies at discount stores
Deleersnyder, Barbara; Dekimpe, Marnik G.; Steenkamp, … - In: Journal of retailing and consumer services 14 (2007) 5, pp. 309-318
Persistent link: https://www.econbiz.de/10003521198
Cover Image
Die Macht der Emotionen
Becker, Florian - In: Harvard-Business-Manager : das Wissen der Besten 32 (2010) 6, pp. 6-9
Persistent link: https://www.econbiz.de/10003966098
Cover Image
Key success factors of TV brand management : an international case study analysis
Förster, Kati - In: Journal of media business studies 8 (2011) 4, pp. 1-22
Persistent link: https://www.econbiz.de/10009579021
Cover Image
The acquisition of Reebok by Adidas
Schmid, Stefan; Dauth, Tobias; Kotulla, Thomas - In: Fallstudien zum Internationalen Management : Grundlagen …, (pp. 713-731). 2011
Persistent link: https://www.econbiz.de/10009307522
Cover Image
Win-win strategies at discount stores
Deleersnyder, Barbara; Dekimpe, Marnik G.; Steenkamp, … - 2005
Persistent link: https://www.econbiz.de/10003092804
Cover Image
Branding on the Internet : umbrella-brand and multiple-brand strategies of Internet banks in Britain and Germany
Körnert, Jan; Wolf, Cornelia - 2000
Persistent link: https://www.econbiz.de/10001546588