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The Use of Metaphor in the Exp...
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United Kingdom
Corporate reputation
13
Firmenimage
13
Corporate Social Responsibility
10
Corporate social responsibility
10
Consumer behaviour
7
Konsumentenverhalten
7
Reputation
6
Brand image
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Business ethics
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Markenimage
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Unternehmensethik
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Großbritannien
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Emotion
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Firm performance
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Markenführung
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Marketing
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Messung
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Unternehmenserfolg
3
Vertrauen
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Werbung
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Work behaviour
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Advertising
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Arbeitskräfte
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Brand
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Brand architecture
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China
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Confidence
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Corporate Governance
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Corporate culture
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Corporate governance
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Customer satisfaction
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Designation of origin
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Herkunftsbezeichnung
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Kundenzufriedenheit
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Managers
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Davies, Gary
3
Chun, Rosa
1
Madran, Canan
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Mian, Takir
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Rojas-Méndez, José I.
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European journal of marketing : EJM
1
Facets of corporate identity, communication, and reputation
1
Journal of business research : JBR
1
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ECONIS (ZBW)
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Projecting corporate character in the branding of business schools
Davies, Gary
;
Chun, Rosa
- In:
Facets of corporate identity, communication, and reputation
,
(pp. 163-177)
.
2008
Persistent link: https://www.econbiz.de/10003690689
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2
Universal differences in advertising avoidance behavior : a cross-cultural study
Rojas-Méndez, José I.
;
Davies, Gary
;
Madran, Canan
- In:
Journal of business research : JBR
62
(
2009
)
10
,
pp. 947-954
Persistent link: https://www.econbiz.de/10003887572
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3
The reputation of the party leader and of the party being led
Davies, Gary
;
Mian, Takir
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 331-350
Persistent link: https://www.econbiz.de/10008650076
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