In this paper we examine shoppers' reactions to the development of early supermarket retailing in post-war Britain. Positioning our discussion in relation to multi-disciplinary contributions on the role of consumers in innovation, we argue that more attention needs to be given to the shopper's...

Purpose – The purpose of this paper is to evaluate some of the recent progress in the study of the history of retailing, with particular reference to analyses of the British retail market during the twentieth century. Design/methodology/approach – Three themes were addressed, each of which...