Exhibitions are widely regarded as powerful tools in the promotional mix, yet few studies have been undertaken to establish whether exhibitions are actually effective in meeting the objectives of the exhibitors. Reports on a survey of firms in the Midlands in which marketing managers were asked...

This paper examines the business impact of the legislation in England requiring retailers to charge consumers for single-use carrier bags. The legislation impacts three key stakeholders — Government, retailers, and consumers. The primary focus of this study is, however, from the perspective of...

Purpose – The purpose of this paper is to explore how narrative discourses frames entrepreneurial knowledge – in the form of understandings and meanings – focusing the role of business support in stimulating black entrepreneurship. It reveals the assumptions and values associated with...

Purpose – The purpose of this paper is to review Egg Card's current marketing strategy, drawing on the recent media flurry over its disaffected customers. The paper also seeks to highlight the extent of Egg Card's contribution to the gap between marketing theory (i.e. marketing as an academic...